What Is the Indosole Project?
Indosole is all about turning waste into value by crafting innovative, responsible products that not only engage communities but also promote a healthier and happier planet. Since 2009, this project has been pioneering recycled footwear, transforming discarded tires into stylish, functional shoes. It’s a fresh take on upcycled footwear, where repurposed tire sole footwear isn’t just a concept—it’s a reality that’s making waves in the retail industry.
The Main Benefit of Indosole’s Approach
At the heart of Indosole’s mission is a powerful solution to a massive environmental problem. Here’s the lowdown:
- 1.5 billion tires are discarded every year worldwide.
- Tires take thousands of years to decompose—yeah, the very first tire ever made is probably still out there somewhere.
- Burning tires releases toxic oils and fumes, which are harmful to human health and the environment.
- Indosole uses its SETT Sole Engineered Tire Technology to turn these tires into powder, which becomes part of their shoe soles.
- Each pair of Indosoles is made from 40% recycled tire, 30% natural rubber, and 30% new material.
- Over 80,000 tires have been saved from landfills thanks to their handcrafted sneaker sole technology.
- Indosole is a certified B Corporation, scoring an impressive 85.4, proving their commitment to social and environmental responsibility.
The Problem with Tire Waste
Tire waste is a huge issue globally. These tires pile up in stockyards, illegal dumping sites, and even rivers. In tropical countries, they become breeding grounds for mosquitoes, which spread nasty diseases like malaria and dengue fever. It’s a serious health hazard that’s often overlooked. Plus, tires just don’t break down naturally—they stick around for thousands of years, causing long-term environmental damage. And when tires catch fire or are burned intentionally, they release toxic fumes that are dangerous for people and the planet. Clearly, this problem needs urgent attention.
Innovative Technology Behind Indosole
Indosole’s secret weapon? Their SETT Sole Engineered Tire Technology. This clever process grinds discarded tires into powder, which is then combined with natural rubber and new materials to create durable, eco-friendly shoe soles. The process is labor-intensive and artisanal, blending traditional craftsmanship with cutting-edge circular economy thinking. It’s not just about making shoes—it’s about rethinking waste and creating a sustainable future, one sole at a time.
Commitment to Social and Environmental Responsibility
Indosole isn’t just about environmental impact—they’re also deeply committed to social responsibility. As a certified B Corporation, they meet rigorous standards for social and environmental performance, transparency, and accountability. This means their footwear is made in a way that supports communities and respects the planet. It’s a proud badge that shows Indosole is serious about making a positive difference, not just profits.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 3: Good Health and Well-being – Reducing mosquito breeding grounds helps combat diseases like malaria and dengue.
- SDG 8: Decent Work and Economic Growth – Creating jobs through artisanal shoemaking processes.
- SDG 12: Responsible Consumption and Production – Using recycled tires and natural materials promotes sustainable production.
- SDG 13: Climate Action – Preventing tire burning reduces toxic emissions harmful to the atmosphere.
- SDG 15: Life on Land – Reducing tire waste helps protect ecosystems and biodiversity.
Why Indosole Matters in Today’s World
In a world drowning in waste and facing serious environmental challenges, Indosole offers a refreshing example of how innovation and responsibility can go hand in hand. Their approach not only tackles a huge pollution problem but also empowers communities and sets a new standard for sustainable retail. It’s footwear with a purpose—showing that style, comfort, and care for the planet can coexist beautifully. So next time you think about your shoes, remember there’s a story behind every sole, and Indosole’s story is one worth stepping into.
