What the Project Is About
This project operates within the Advertising & Market Research industry, focusing on delivering impactful work through a blend of marketing, digital, data, brand, and strategy expertise. Over the years, it has shared its journey transparently through annual impact reports, reflecting a commitment to honesty and continuous improvement. With a B Corp score of 134.1, it demonstrates a strong dedication to responsible business practices and making a positive difference in the world.
Main Benefits and Key Figures
The project’s progress is marked by several notable achievements and facts:
- Consistent annual impact reports since 2019, showcasing growth and learning.
- Focus on refining processes around website, design, and research to deliver meaningful results.
- Maintained transparency and honesty, even when growth didn’t go as planned.
- Strong commitment to social impact, including applying to become a certified B Corp early on.
- Adapted through challenges like COVID-19 and business pressures without losing sight of core values.
Evolution Through the Years
Starting from 2019, the project has evolved significantly. The first report marked the application to become a certified B Corp, signaling a dedication to unlocking the potential of a new economy aimed at leaving behind a better world. The following years brought a mix of challenges and successes. For example, the 2020-2021 period was anything but ordinary, yet the team managed to make a remarkable impact despite the pandemic’s pressures. Each report reflects a story of growth, learning, and resilience.
Commitment to Transparency and Learning
One of the standout qualities of this project is its unwavering commitment to transparency. The annual impact reports don’t shy away from admitting when things didn’t go perfectly. For instance, in the 2022-2023 report, the team openly acknowledged dropping the ball with a donation but emphasized their ongoing journey of learning and improvement. This honesty builds trust and shows a genuine dedication to doing better each year.
Focus on Curiosity and Refinement
The latest report, titled “Curiosity Done Well,” highlights the spirit driving the project. Even though growth didn’t quite hit the expected targets, the focus remained on refining processes and delivering impactful work, especially in areas like website development, design, and research. This curious and iterative approach keeps the project dynamic and responsive to change, ensuring it stays relevant and effective.
Project Impact and Sustainable Development Goals (SDGs)
- Quality Education (SDG 4) – Through sharing knowledge and learnings openly.
- Decent Work and Economic Growth (SDG 8) – By fostering responsible business practices.
- Industry, Innovation, and Infrastructure (SDG 9) – Via continuous refinement of digital and design processes.
- Reduced Inequalities (SDG 10) – Commitment to honest and inclusive impact.
- Partnerships for the Goals (SDG 17) – Encouraging collaboration and transparency in the industry.
Looking Ahead
While the journey has had its ups and downs, the project remains steadfast in its mission. The ongoing commitment to curiosity, honesty, and impactful work sets a strong foundation for future growth. It’s clear that this isn’t just about hitting numbers or flashy results—it’s about making a meaningful difference, learning from every step, and showing up authentically year after year. The story continues, and it’s one worth following.
