What is the i=Change Project?
The i=Change project is all about shopping brands that give back, and it invites everyone to be part of the global movement that’s changing lives. Imagine a campaign where every purchase helps re-wild the planet, empower women and girls, and support communities with better education, health, and food security. It’s simple – brands donate from every sale, turning everyday shopping into a powerful force for good. Brands like Nutra Organics, Move Active, Dimple Color, Camilla, Alias Mae, Bec & Bridge, By Charlotte, and Synergie Skin are leading this charge, proving that ethical commerce can really make a difference… all while connecting people who value corporate giving, CSR, philanthropy, and cause marketing.
Main Benefits of the Movement
The project provides tangible benefits that turn shopping into a catalyst for change. Here are some key figures and facts that show why this movement matters:
- Nutra Organics – Gives back from every sale.
- Move Active – Gives back from every sale.
- Dimple Color – Gives back from every sale.
- Camilla – Gives back from every sale.
- Alias Mae – Gives back from every sale.
- Bec & Bridge – Gives back from every sale.
- By Charlotte – Gives back from every sale.
- Synergie Skin – Gives back from every sale.
- Bcorp Score: 111.8 for a business for purpose model that truly supports giving back.
- Main keywords include corporate giving, CSR, philanthropy, cause marketing, online giving, women and girls empowerment, business for good, as well as giving back.
Diverse Projects Worldwide
This project spans multiple areas and geographical boundaries. It fuels a variety of impactful initiatives, including Australian and International Projects, while addressing core areas such as Women & Girls’ Empowerment, Clothing & Food Relief, Cancer Support & Critical Care, Education, Emergency Response, and Environmental Initiatives. It also takes on complex challenges like Violence Against Women, Human Trafficking, Diversity & Inclusion, Indigenous Health & Development, Infant & Maternal Health, and Mental Health, not forgetting the crucial support for Refugees & Asylum Seekers. Each of these projects plays a pivotal role in the broader strategy of using business for good, with every sale contributing a little extra to these important causes.
Empowering Women & Girls
A huge part of the project’s core impact focuses on empowering women and girls, which is seen as key to human flourishing. There is a strong connection between girls’ education and mitigating the impacts of climate change. By addressing gender equality, the project creates ripples of positive change that extend to several other critical challenges such as mental health, food security, and environmental sustainability. It’s a dynamic model where every act of purchasing helps sow the seeds for a more equitable future – truly a business for purpose in action.
Partnership with Vetted NGOs
i=Change works closely with a network of vetted NGOs, all of which pass a rigorous due-diligence process. These NGO partners are engaged through regular communication, sometimes in-person, ensuring that the practice of trust-based philanthropy is implemented wholeheartedly. The focus remains clear: backing impact leaders and measuring their impact, not simply their administrative costs. It’s a transparent, accountable approach to philanthropy that reinforces the commitment to making a real difference while promoting corporate giving, CSR initiatives, and overall good business practices.
Project Impact
- SDG 1: No Poverty – Through clothing & food relief efforts.
- SDG 3: Good Health and Well-being – Via cancer support, critical care, and emergency response initiatives.
- SDG 4: Quality Education – Strengthening educational opportunities worldwide.
- SDG 5: Gender Equality – Empowering women and girls to build better futures.
- SDG 10: Reduced Inequalities – Addressing diversity and inclusion across communities.
- SDG 13: Climate Action – Supporting environmental initiatives and re-wilding our planet.
- SDG 15: Life on Land – Improving the way natural resources and ecosystems are preserved.
Get Involved and Join the Movement
This community-focused initiative encourages everybody to stay up to date with unique brand offers and exciting ‘Double Down for Change’ campaigns, where brands ramp up their giving. It’s an invitation to not only shop but engage actively with a cause that intersects corporate giving, online giving, and cause marketing – all while championing women and girls, business for purpose, and business for good. The journey to making the world a better place is stepping stone by stepping stone… every purchase helps create change that is palpably felt in communities around the globe. In the natural network of social sharing and impact, this dynamic project shows that good business is about giving back in the most tangible ways possible.
