What the Project Is
Hubbub is an award-winning environmental charity that’s all about inspiring action that’s good for the environment and for everyone. It brings businesses, organisations, local authorities and community groups together to create campaigns that make it easier and more possible for all to make choices that benefit our planet. Every campaign is sparked by a passion to problem-solve and connect with people – whether it’s making leftovers tastier, reusing items with ease, or making second-hand the default. The message is clear: everyday solutions do good, feel good and demonstrate just how much change is possible when people come together. Changing behaviors is a challenge because humans like habits, yet positive changes often spill over to other areas of everyday life… a small shift here can have a monumental impact there.
Main Benefit
- Inspired over 8,400 individuals to transform their way of living for the long term.
- Persuaded people to think differently about an environmental topic over 6 million times in 2024 alone.
- Inspired more than 1.7 million behavior changes through innovative campaigns.
- Partnered with 2,300 organisations from international businesses through to local authorities and community groups.
Creative Campaigns that Spark Everyday Change
Hubbub’s projects are all about fun and ingenuity. From convincing commuters to switch to plant-based milk and inspiring football fans to swap meat for plants, to enabling Just Eat customers to reduce food waste using in-app hacks, every step is a testament to how engaging environmental solutions can be. The charity has also helped UK households find easy, affordable, and greener ways of living. The campaigns are designed to do more than just raise awareness – they bring change that resonates on a personal level, spreading positive habits that continue long after the campaign ends… it’s all about creating collective momentum for a better environment.
Tackling Habits and Changing Behaviors
Humans are creatures of habit, which makes changing behaviors a tough nut to crack. It takes serious insight-mining, creative thinking and plenty of experimenting to turn new environmental habits into lasting routines. Consider the effort behind making everyday changes stick – from reimagining how leftovers are enjoyed to making reuse a natural part of daily life. Positive changes, once ignited, sometimes spill over into other areas, ultimately reshaping routines and communities. This approach of trial, learning, and success – then repeating – is at the heart of Hubbub’s innovative strategy to tackle habits.
Innovative Solutions and Collective Impact
In an age when important environmental issues can easily be overlooked, Hubbub makes sure these topics are hard to ignore. Thought-provoking campaigns with a playful twist invite mainstream audiences to look at issues in a new light. Projects include transforming Halloween into a celebration that goes beyond carving pumpkins to include eating them, designing the intriguing ‘What’s in My Wash?’ campaign to expose microplastics in clothes, and launching inventive methods like fishing initiatives that help clean waterways. These creative solutions come from reimagining how people think, behave and work, proving that innovation doesn’t always have to be high-tech – sometimes, it’s about a fresh perspective and a willingness to try something new.
Community Empowerment and Social Inclusion
The impact of Hubbub’s work is not limited to environmental benefits alone – social benefits shine through in every project. Initiatives have connected underrepresented communities with mainstream audiences, giving a voice to those most affected by environmental challenges but often unheard. Efforts such as cutting food waste while creating social spaces with the Community Fridge Network, regifting smartphones to extend the life of tech and reconnect digitally isolated individuals, and reclaiming unloved communal spaces for growing, playing, and reconnecting with nature truly show how environmental action can also nurture stronger, more inclusive communities.
Project Impact
- SDG 11: Sustainable Cities and Communities
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 17: Partnerships for the Goals
Communities and Future Ideas
Hubbub’s approach blends experimentation with learning and collaboration – a cycle of trial, learn, trial, succeed… and then repeat. Projects such as turning cigarette butts into ballots to reduce litter, riding Gen-Z trends to curb e-waste, and funding future ideas through collaborative grant funds exemplify how innovation can be practical and fun. With its deep commitment to being positive, intriguing and accessible, Hubbub’s campaigns continuously inspire communities to rethink and reshape their daily habits. The charity has just begun its journey, already showing impressive wins, and continuously evolving strategies to include all voices. This ongoing enthusiasm for experimentation and collective impact highlights a future where environmental challenges are met head on with creative solutions that benefit both people and the planet.
