What is Hooq Custom Climbing Shoes?
Hooq is revolutionizing the climbing shoe game with its custom-made climbing shoes designed just for you. The idea is simple but powerful: every climber’s feet and style are unique, so why settle for one-size-fits-all shoes? With Hooq, climbers can finally embrace their own climbing journey with shoes crafted to fit their feet perfectly and support their individual climbing style. It’s not just about shoes; it’s about stepping into a new era where comfort and performance go hand in hand.
Main Benefits of Custom Climbing Shoes
Why choose custom climbing shoes? Here’s the lowdown:
- Unique fit: Tailor your shoes to support your specific climbing style or that challenging project you’ve been eyeing.
- Comfort meets performance: Each shoe is made for your left and right foot individually — no more endless trying on and hoping for the best.
The Simple Process to Your Perfect Shoes
Getting your hands (or feet!) on a pair of Hooq climbing shoes is easier than you might think. It’s just a few steps away:
- Order: Start by ordering your custom climbing shoes through the webshop.
- Scan: Next, get your feet scanned at one of the many scanning events across Switzerland or book a personal appointment at the headquarters for a precise 3D scan.
- Choose: Pick the properties that best suit your climbing needs.
- Delivery: Finally, your shoes are crafted just for you and delivered right to your doorstep. Easy, right?
Upcoming Scanning Events
Want to try the scanning experience in person? Hooq hosts several events where you can get your feet scanned and learn more about the custom shoe process. Here’s what’s coming up:
- 12.11.25 – Scan Event at O’BLOC, Boulder- und Kletterhalle, Bern, Ostermundigen from 17:00 to 20:00
- 15.11.25 – Scan Event at ZKM (Zürcher Klettermeisterschaft), Boulderhalle Minimum Flüela, Zürich from 14:00 to 18:00
- 22.11.25 – Scan Event at FLINTA* BOULDER FESTIVAL, Boulderhalle Minimum Leutsch, Oerlikon from 15:00 to 19:00
- 26.03.25 – Scan Event at Kletterhalle O’BLOC, Bern from 17:00 to 20:00
Meet the Team Behind Hooq
Hooq is powered by a passionate crew of climbers, engineers, and designers who know what it takes to create climbing shoes that truly fit. The team includes:
- Beat: Co-founder, CFO/CTO, expert in data processing, 3D scanning, and development.
- Livia: Co-founder, CEO, leading management, development, and materials & processes.
- Janick: Co-founder, CDO, handling design, development, and marketing.
Impact on Sustainable Development Goals (SDGs)
- SDG 9: Industry, Innovation, and Infrastructure – through advanced 3D scanning and custom manufacturing.
- SDG 12: Responsible Consumption and Production – by creating durable, personalized products that reduce waste.
- SDG 3: Good Health and Well-being – promoting safer and more comfortable climbing experiences.
About Hooq AG
Hooq AG is based in Winterthur, Switzerland, at Klosterstrasse 34, 8406 Winterthur. The company combines passion for climbing with cutting-edge technology to deliver climbing shoes that fit like a glove — or rather, like a second skin for your feet. Privacy policies, terms & conditions, and all legal information are transparently provided, ensuring a trustworthy experience for every customer.
