What the Project Is
Honest to Goodness is a Sydney-based online store, wholesaler, and distributor of certified organic food & natural food products. Born from humble beginnings as a market stall right in the heart of Sydney, the project is on a mission to make healthy living simple, sustainable, and accessible. It is an Australian family-owned business that provides high-quality wholefood ingredients that are not only beneficial to health but also easy to include into everyday life. The store offers its goods in both grocery and bulk sizes, staying true to its unique sourcing philosophy: “if we wouldn’t give it to our family, then we won’t sell it to yours.” Over the past 20 years, Honest to Goodness has transformed into a house of brands, now offering over 1500+ organic and natural food, home, and beauty products… all made available to encourage a healthier lifestyle for everyone.
Main Benefits
Key features and achievements highlight the essence of Honest to Goodness. The benefits are truly impressive:
- Over 20 years of expertise in organic food distribution.
- 1500+ products spanning organic foods, home essentials, and beauty items.
- Certified Organic by ACO ensuring that every product is genuinely organic.
- Recognition as “Favourite Organic Brand”, “Best Organic Wholesaler”, and “Best Organic Online Store” in the Organic Consumer Choice Awards (OCCA’s).
- A recipient of the Retailer of the Year 2021 award in the Australian Organic Industry Awards.
- Store based in Alexandria, NSW, offering over 160 bulk bins for a zero-waste shopping experience.
Organic Certification and Assurance
The genuine nature of the products is a cornerstone of this project. Honest to Goodness takes very seriously the fact that many falsely claimed organic products are available on the market. Every product certified as organic is truly so – all certified through the strict measures set by the Australian organic certifier, ACO. Their rigorous audit process includes random sampling and thorough pesticide testing, ensuring that no compromises are made. Additional assurance comes from the knowledge that the warehouse and production facility are not fumigated, and that food handling guidelines are adhered to with precision. This clear commitment to quality management guarantees the best possible products for every customer.
Award-Winning Organic Wholesaler
The project has consistently received accolades from independent associations. The Honest to Goodness brand has earned the titles of “Favourite Organic Brand”, “Best Organic Wholesaler”, and “Best Organic Online Store” at the Organic Consumer Choice Awards – awards that have been pursued with genuine dedication. In 2022, the Natural Unscented Castile Soap even earned the prestigious Editor’s Choice and Gold Award at the Clean + Conscious Awards, celebrated for its safety, non-toxicity, and sustainability. Moreover, the project stands proud as the Retailer of the Year 2021, reinforcing its reputation as a leader in Australia’s organic industry… a true testament to excellence and trust within the organic community.
Visit the Sydney-Based Wholefood Store
For those in pursuit of bulk food products that are certified organic in Australia, the in-store experience is truly unique. Located at 100 McEvoy St, Alexandria, NSW, the store is established as a haven for bulk food lovers, offering over 160 bulk bins to facilitate zero-waste shopping. Customers can fill their own containers, or opt for jars available for sale. The selection is vast—from wholesome snacks to essential pantry staples. Many products such as nuts, seeds, and beans are available in substantial 2KG packs and larger sizes. Additionally, for those who love baking, there is the option of milling flours in generous 5kg and 12.5kg packs using an in-store flour mill, ensuring fresh and high-quality flour is always on hand. This vibrant space is designed to suit cafés, restaurants, stores, and individual households alike.
Project Impact
- SDG 2 – Zero Hunger: By providing affordable, high-quality wholefood ingredients, the project contributes to food security and nutrition.
- SDG 3 – Good Health and Well-Being: The focus on organic, non-toxic products supports better consumer health.
- SDG 12 – Responsible Consumption and Production: Bulk buying and sustainable sourcing help reduce packaging waste and promote eco-friendly practices.
- SDG 13 – Climate Action: Sustainable operations and organic practices work in tandem to mitigate environmental impact.
Classes, Events and Community Engagement
Beyond offering exceptional products, the Honest to Goodness project extends its influence into the community. It hosts in-store events and engaging cooking classes, allowing participants to dip their toes into the art of sourdough bread making, the craft of fermentation, and a variety of wholefood recipes. These sessions are relaxed and interactive… almost conversational in their tone, making them accessible for everyone looking to adopt a more sustainable lifestyle. The initiative empowers community members with practical eco-friendly skills and highlights the importance of sustainable living practices. It’s a space where healthy living, community spirit, and environmental conscientiousness come together, all driven by a desire to make organic choices both appealing and attainable.
