What Haelixa Is All About
EVERY PRODUCT TELLS A STORY – and Haelixa makes sure yours is verified. This innovative company offers a bulletproof DNA-based traceability solution designed to help brands verify material authenticity, trace product origins, authenticate recycled materials, and boost supply chain transparency. It’s a game-changer for anyone serious about knowing exactly where their products come from and what they’re made of.
The Main Benefit: Unmatched Traceability and Authenticity
Haelixa’s approach is pretty straightforward but incredibly effective. Here’s what sets it apart:
- Uses DNA marking for product supply chain traceability, applied through a simple spray method.
- Offers a tamper-proof, highly versatile, and secure way to track fibers and raw materials.
- Confirms recycled content with forensic-level authentication.
- Ensures transparency at every stage of production, from raw material to final product.
- Prevents greenwashing by certifying recycled fibers with a unique DNA signature.
How Haelixa’s Technology Works
So, how does this DNA marking thing actually work? It’s pretty clever. Haelixa uses a simple spray method to apply natural DNA markers directly onto fibers and raw materials. This in-product marking is tamper-proof and super versatile, making it easy to track everything from organic cotton to cashmere. The DNA markers stay with the material throughout the supply chain, allowing brands to verify authenticity and trace origins at any point. It’s like giving each fiber its own unique fingerprint.
The Story Behind Haelixa
Founded in 2016 as a spin-off from the Swiss Federal Institute of Technology, Haelixa is a shining example of Swiss innovation. With over 20 global awards under its belt, the company has quickly become a global leader in supply chain transparency. Based in Switzerland but with an international team, Haelixa combines cutting-edge technology with a passion for sustainability and authenticity.
Ensuring Authenticity in Recycled Materials
One of Haelixa’s standout features is its ability to authenticate recycled fibers. By marking post-consumer waste right at the start of the recycling process, each fiber gets a unique, traceable identity. This identity is then verified at different production stages and certified in the final product. The result? A powerful tool against greenwashing and a solid way to support compliance with global sustainability regulations. It’s a win-win for brands and consumers alike.
Haelixa’s Impact on Sustainable Development Goals
- SDG 5 Gender Equality
- SDG 8 Decent Work and Economic Growth
- SDG 12 Responsible Consumption and Production
- SDG 13 Climate Action
Inspired by the Swiss Alps: A Unique Signature
Haelixa’s technology is inspired by the purity of the Swiss Alps. Using natural DNA from native mountain herbs, the company marks and traces fibers like organic cotton and cashmere with an eco-friendly method. This creates a unique Swiss signature that guarantees product origin and authenticity — something you just won’t find anywhere else in the world. It’s a beautiful blend of nature, science, and sustainability all rolled into one.
