What is Grow Good?
Grow Good is your go-to B Corp and business-for-good specialist, dedicated to fast-tracking and simplifying the B Corporation certification journey. This project is all about helping businesses meet the highest standards of social and environmental impact, making B Corp certification not just a badge, but a genuine commitment to better business. Founded by Tim Jones, aka That B Corp Bloke, Grow Good brings expert coaching, consulting, and training to organisations eager to embed purpose into their operations and culture. It’s about turning the complex certification process into a clear, achievable path that engages the whole team and delivers real results.
Main Benefits of Grow Good’s Approach
Why go through the B Corp certification with Grow Good? Because it’s more than just ticking boxes — it’s about transforming your business for good. Here are some key figures and facts that highlight the impact:
- 100% of clients who have submitted for B Corp Certification verification have passed on the first try.
- Since 2017, about one-third of New Zealand’s B Corp community has been certified with Grow Good’s help.
- Grow Good is New Zealand’s first B Lab trained B Corp consultant, with clients spanning Australia, Hong Kong, Kenya, UK, Ireland, and the USA.
- Grow Good itself is a 3x Certified B Corp and was among the founding B Corps in New Zealand.
- The B Better programme typically takes 25 weeks from kick-off to certification, balancing coaching, team engagement, and hands-on work.
The B Better Programme: A Proven 4-Step Process
The heart of Grow Good’s offering is the B Better programme — a structured, efficient, and focused method designed to get businesses certified and thriving. It’s not just about the paperwork; it’s about bringing your team along for the ride. The four steps include:
- Kick Off: An all-company session to ignite purpose and appoint internal B Keepers who share the certification load.
- Coach: Detailed coaching through the five pillars of the B Impact Assessment, typically over 5 to 7 sessions.
- Connect: Access to a digital community for ongoing support and inspiration from like-minded businesses.
- Convey: Help telling your impact story through press releases, storytelling workshops, and podcast features.
Why Certification Matters
Getting B Corp certified isn’t just a nice-to-have; it’s a powerful way to build credibility and purpose in your business. People want to work for, buy from, and invest in companies they believe in. Certification helps you walk the walk — no more “purpose washing” or “green washing.” Instead, it builds a loyal customer base and a motivated team. Plus, research shows that being a B Corp can boost your bottom line and profitability. It’s the future of business, focusing on the triple bottom line: people, planet, and profit.
Beyond Certification: Ongoing Support and Growth
Grow Good doesn’t stop at certification. The journey continues with ongoing coaching and training in purpose, growth, team dynamics, and mindset. This means businesses can keep evolving, improving, and making a bigger impact long after the initial certification. The support includes:
- B Corp Re-Certification assistance
- Business for Good coaching and training
- Access to exclusive communities and networks
- Tools and resources like “The Magic Folder” with 300+ templates and trackers
Project Impact: Sustainable Development Goals (SDGs) Linked to Grow Good
- SDG 8: Decent Work and Economic Growth — fostering purpose-driven workplaces and better team engagement.
- SDG 12: Responsible Consumption and Production — encouraging sustainable business practices.
- SDG 13: Climate Action — supporting businesses to reduce environmental impact.
- SDG 17: Partnerships for the Goals — building a global community of businesses committed to positive change.
Who Benefits from Grow Good?
Grow Good works with businesses that are capable and motivated but often face three main barriers: lack of time, lack of specialist knowledge, and the challenge of going it alone. The B Better programme is designed to overcome these hurdles by providing expert guidance, team involvement, and a clear roadmap. Whether a small company or a larger organisation, Grow Good’s approach makes the certification journey manageable, engaging, and ultimately rewarding.
