What is GreenroomVoice?
GreenroomVoice is a specialized agency dedicated to communicating sustainability within the outdoor sports sector. Many brands in this space face a common challenge: how to clearly and honestly talk about their sustainability efforts. The average consumer often feels confused—how much can they really trust a brand’s sustainability claims? GreenroomVoice steps in from the consumer’s perspective, helping people understand enough about a product or ingredient to make responsible choices that align with their values. By crafting dedicated sustainability profiles tailored for the outdoor industry, GreenroomVoice builds a bridge between what happens behind the scenes and what consumers need to know.
Main Benefits of GreenroomVoice
GreenroomVoice offers a range of services and tools designed to boost transparency and trust. Here are some key highlights:
- Creates detailed profiles on environmental and social performance for brands
- Promotes sustainable outdoor brands at major trade shows like ISPO and OutDoor by ISPO Sustainability Hub Munich
- Builds thematic campaigns focused on social and environmental issues
- Helps brands communicate sustainability clearly and factually
- Fosters trust through transparent, fair, and fact-based communication
The GRV Transparency Tool: A Game Changer
The outdoor and board sport industries share a big challenge: retailers, media, and consumers want better, clearer info on sustainability. Enter the GRV Transparency Tool. This tool helps brands keep track of current and upcoming EU legislation and, if they want, share their ecological and social performance openly. It’s not just surface-level info—there’s enough depth to make comparisons, understand brand motivations, and see how sustainability is integrated into product design and end-of-use plans. It’s transparency made easy and meaningful.
How the GRV Transparency Tool Works
The tool breaks down sustainability into three main areas:
- Brand Commitment: Reporting, consumer perspective, monitoring green claims, multistakeholder participation, environmental & social projects
- Brand Management: Business model, integration of sustainability and circularity, design strategy (PEF), sustainable innovation, organisation environmental footprint (OEF), sourcing strategy & sustainable corporate due diligence, resource management, biodiversity, product transport strategy
- Product: Ecodesign, supply chain transparency, certifications, social responsibility, chemical management, microplastic prevention, animal welfare, packaging & labeling, transport, warranty, maintenance and care, circularity
Who is Behind GreenroomVoice?
GreenroomVoice is an independent third-party organization focused on clear, meaningful, and trustworthy communication about CSR activities and products. Founded in 2012 by journalists Cira Riedel and Stéphane Robin, with textile engineering and sustainability expert Anna Rodewald joining in 2013, the team brings together expertise in sustainability, science, responsible management, textile engineering, communication, and journalism. They collaborate with professionals from ETH Zürich and the MonViso Institute to keep the GRV Transparency Tool scientifically sound and up to date.
Impact on Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 14: Life Below Water (microplastic prevention)
- SDG 15: Life on Land (biodiversity and animal welfare)
- SDG 17: Partnerships for the Goals (multistakeholder participation)
Building Trust and Transparency in the Outdoor Industry
GreenroomVoice is more than just a communication platform. It’s about creating a level playing field where sustainability claims are fact-based, transparent, and understandable—not just another label slapped on a product. By connecting brands, media, retailers, and consumers with clear, honest information, GreenroomVoice helps build trust. And trust? That’s what really drives people to make informed decisions and support brands that truly care about the planet and society. It’s a voice for a vision, continuously pushing the outdoor industry toward a more sustainable future.
