What This Project Is
Green Media Lab is a B-Corp certified strategic consultancy that designs stories to inspire and transform. Based in Milano and Madrid and founded in 2011, this digital communication agency, media relation agency, sustainability communication agency, and strategy consulting CSR specialist combines strategy, storytelling, creativity, and innovation to deliver tailor-made communication solutions. The project centers on creating lasting value for brands, businesses, and people, with an impressive bcorp score of 84.6. Over the years, the agency has worked across industries such as sports & outdoor, fashion & lifestyle, beauty & health, food & beverage, technology & innovation, innovative hospitality, and corporate & NGOs, carving a niche in a competitive market.
Main Benefits at a Glance
The project provides a comprehensive suite of services that is hard to beat. Some key figures and facts include:
- Founded in 2011 with established credibility
- B-Corp certification ensuring high standards of transparency, social and environmental responsibility
- Team of over 50 professionals with expertise in multiple fields
- Presence in Milano and Madrid, offering international connections and networks
- Seven vertical units that work in perfect synergy, from strategic advisory to event management and digital innovation
Integrated Communication Expertise
Strategic consulting, communication strategy, innovation, and storytelling come together naturally at Green Media Lab. The project is about more than just conventional advertising; it’s about crafting narratives that resonate with real-life experiences. There’s something engaging about the approach, where a blend of creativity and data-driven insight sets the stage for tailored campaigns. This mix fosters a dynamic message that is not only memorable but also authentically represents great brands and initiatives. The emphasis on sustainability and social impact underscores the agency’s commitment to building trust and inspiring change.
Vertical Units in Focus
The project is organized into seven dynamic units that work together yet shine individually. The Advisory Lab focuses on strategy consulting, market research, and business transformation. GML COMM specializes in media planning and digital PR, while GML STUDIOS presents brand identity and the art of visual storytelling. On the digital front, GML DIGITAL powers social media, website development, and even generative AI exploration. GML EVENTS takes charge of immersive event management, and ESG LAB drives the sustainability agenda with in-depth ESG strategies and certification projects. Lastly, GML TALENT connects with influencers and creators to add that human dimension to every campaign. Each unit works cohesively to support brands in creating powerful, lasting impressions.
Dynamic Project Showcase
The success stories speak volumes. From collaborating with Patagonia on a global ocean campaign by arranging press trips in Italy and Iceland to launch events like the Vibram visual project blending nature and innovation, the portfolio is diverse and exciting. The work includes crafting exclusive collections, such as Birkenstock’s limited edition commemorating a 50th anniversary, and forming engaging influencer experiences like the GoPro HERO10 Black launch in Ibiza and Formentera. There are also events that underscore inclusiveness—like the Vans opening celebrating the LGBTQIA+ collective show—and press initiatives during Milan Design Week, which mingle cultural exploration with business excellence. These projects highlight the agency’s capability to turn every campaign into a celebration of creativity, authenticity, and forward-thinking communication.
Strategic Solutions for Every Challenge
At its essence, the project is grounded on the necessity of customizing every detail to fit a brand’s story. Observing the world’s evolving needs, Green Media Lab capably conducts market trend research and delivers innovative brand strategies. For each project, a tailored approach is implemented—from rebranding and website optimization for global brands like Fendi to the creative sustainability framework for companies like ICAM and Pinarello. A consistent, engaging tone permeates all projects, connecting product authenticity with consumer trust. With deep roots in corporate social responsibility, the project finds fresh ways to communicate the essence of each client’s mission, blending purpose and profit seamlessly.
Project Impact on Sustainable Development
- SDG 9: Industry, Innovation and Infrastructure – Fostering creative solutions in digital and traditional media.
- SDG 12: Responsible Consumption and Production – Advocating sustainability throughout communication strategies.
- SDG 13: Climate Action – Promoting environmental responsibility through campaigns like Patagonia’s Ocean Campaign.
- SDG 10: Reduced Inequalities – Positioning brands that passionately support social inclusion and diversity.
- SDG 17: Partnerships for the Goals – Building international networks and strategic alliances for lasting impact.
Looking Forward
The journey is just as exciting as the destination. With a legacy steeped in heritage, authenticity, and a passion for sustainability, Green Media Lab continues to challenge conventional methods and reimagine the possibilities of communication. Its integrated service model is designed to navigate the evolving digital landscape while staying true to a mission that values social responsibility and environmental impact. As industries get reshaped by consumer preferences, the focus remains on creating strategies that not only tell a brand’s story but also champion the causes that matter. The future is bright and full of promise, as every campaign becomes an opportunity to inspire transformation, drive change, and create a legacy of sustainable progress…
