What the Project Is About
GravityLab is an AI-powered delivery team that truly delivers on Salesforce. They don’t just stop at strategy—they go way beyond, offering pragmatic insights, augmented capabilities, and automated processes designed to create scalable, predictable outcomes. Their approach is hands-on and results-driven, helping organizations integrate sales, marketing, and finance tools like Xero into their global teams seamlessly. A great example is their work with Staah, an online hotel booking system and channel manager from New Zealand. Staah had a high-growth strategy and needed new scalable processes to keep up with their expansion. GravityLab stepped in to build those processes, supporting Staah’s growth with smart, scalable solutions. Curious? The case study is available for a deeper dive.
Main Benefits Delivered
GravityLab’s approach focuses on four key pillars that drive sustainable success and empower workforces:
- Strategy: Clear-cut, empowering, and results-oriented strategic direction that reveals the why and how behind every move.
- Process: Designing processes aligned with vision and customer journeys, pinpointing objectives, steps, outputs, and key performance measures.
- Technology: Leveraging the world’s best thinking and tech know-how to craft intuitive CRM experiences that connect people, information, and action.
- People: Empowering staff with insights, motivation, and tools—because sustainable success is all about people.
How Technology Powers the Project
At the heart of GravityLab’s work is technology—specifically Salesforce. They build intuitive Salesforce systems that don’t just store data but create meaningful connections between people, information, and action. This isn’t about complicated tech for tech’s sake. It’s about using proven approaches and technological expertise to make CRM systems that actually work for teams, helping them perform better and embed change naturally into daily workflows. Automation plays a big role here, streamlining processes and freeing up time for what really matters.
Empowering People and Processes
GravityLab understands that telling people what to do just doesn’t cut it anymore. Staff need to be empowered with insights and tools that motivate and enable them. Processes aren’t just designed—they’re optimized and enforced, turning ideas into real action. This focus on people and processes ensures that change isn’t just a buzzword but a lived experience within organizations. The result? Teams that are motivated, informed, and equipped to drive performance consistently.
Commitment to Doing Good
Beyond business, GravityLab is deeply committed to making a positive impact in the world. Their team cares about doing good and actively supports charities, especially those fighting child sexual trafficking—a cause they consider evil and are determined to combat. They offer discounted nonprofit work to local charities and donate over 95% of their profits to stopping child sexual trafficking. This serious investment in social good reflects their values and dedication to maximizing the good in the world.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 3: Good Health and Well-being – Supporting charities that improve lives.
- SDG 8: Decent Work and Economic Growth – Empowering workforces with tools and insights.
- SDG 9: Industry, Innovation, and Infrastructure – Building scalable, tech-driven processes.
- SDG 16: Peace, Justice, and Strong Institutions – Fighting child sexual trafficking.
- SDG 17: Partnerships for the Goals – Collaborating with nonprofits and businesses alike.
About GravityLab’s Unique Approach
GravityLab builds systems that empower staff, drive performance, and embed change. Their journey started with consulting companies on business processes, but they quickly realized that accountability alone wasn’t enough. Real change happens when people are empowered with insights and tools, when processes are optimized and enforced, and when ideas become action. Their Salesforce systems are designed to create these connections, making the complex simple and the strategic practical. It’s a fresh take on management consulting—one that’s dynamic, human-centered, and tech-savvy.
