What is Goodwell Investments All About?
Goodwell Investments is on a mission to create a more inclusive economy, one investment at a time. Founded on the principle of “do well by doing good,” Goodwell backs companies that uplift communities by delivering essential goods and services to un(der)served populations. Their focus? Innovative, fast-growing local businesses in Africa and India that are making a real difference. By providing private equity to scalable companies in their early growth stages, Goodwell helps entrepreneurs build stronger, more inclusive economies in their regions.
The Main Benefits of Investing with Goodwell
Goodwell’s approach isn’t just about financial returns — it’s about impact that lasts. Here’s a quick snapshot of what they’ve achieved so far:
- Over 20 portfolio companies providing EUR 2.5 billion worth of financial services
- More than 39 million households reached across 68 countries
- Creation of over 35,000 jobs
- Consistent market-rate financial returns with more than 10 exits at double-digit IRRs
- EUR 150 million raised for uMunthu II, their latest and most ambitious fund
Local Investments Led by Local Experts
Goodwell believes that real inclusion starts with understanding local markets, consumers, and their unique needs. That’s why all investments are led by experts based right where the action is — in Kenya, Nigeria, and South Africa. This local leadership, combined with operational support from the Netherlands, gives portfolio companies unmatched insights and access to markets across Africa and beyond. It’s a collaborative approach that truly empowers entrepreneurs on the ground.
Supporting Entrepreneurs Beyond Just Funding
Goodwell doesn’t just write checks and walk away. They partner with motivated entrepreneurs who have proven experience, offering more than money — think business expertise, strategic guidance, and access to a global network. This long-term, collaborative partnership helps companies navigate challenges, scale effectively, and maximize both social and financial impact. It’s about building sustainable success, not quick wins.
Investment Themes That Drive Change
The focus is clear: Goodwell invests in local, entrepreneur-led businesses with huge potential for lasting impact. Their main sectors include:
- Financial Services
- Food and Agriculture
- Mobility and Logistics
- Other High-Impact Sectors
By targeting these areas, Goodwell supports companies that provide basic goods and services essential to low-income communities — a strategy that not only advances inclusion but also offers resilience against market and geopolitical shocks.
Goodwell’s Impact on Sustainable Development Goals (SDGs)
- SDG 1: No Poverty
- SDG 2: Zero Hunger
- SDG 8: Decent Work and Economic Growth
- SDG 9: Industry, Innovation, and Infrastructure
- SDG 10: Reduced Inequalities
- SDG 17: Partnerships for the Goals
Building a More Inclusive Economy, One Investment at a Time
Since 2006, Goodwell has been improving access to high-quality goods and services for low-income populations, starting in India and now expanding across Africa. Their local-led, collaborative approach recognizes that entrepreneurs and SMEs know their communities best — and with the right capital and support, they can unlock tremendous social and financial value. By partnering with firms like Alitheia Capital in West Africa, Goodwell broadens its reach and deepens its impact, nurturing small and medium-sized businesses that truly make a difference. It’s impact investing with heart, backed by smart equity and a long-term vision.
