What Is the Project?
GoodSense ethical marketing, a leader in sustainability marketing and communications since 2010, has built a reputation for delivering systems change work that is both effective and morally grounded. Recently becoming a Certified B Corporation in July 2022, this project is all about harnessing the power of marketing as a force for good, aligning brand narratives with zero-carbon ambitions and clear sustainability goals. The team offers flexible engagement options – whether as a fractional marketing partner, a dedicated science communications unit, or even as a facilitator for co-design workshops. The project highlights a solid blend of ethical marketing skills and deep sector knowledge across social enterprise, not-for-profit, corporate, and business communities.
Main Benefits: Key Figures and Facts
Every detail of the project speaks to measurable impact and efficiency. The key facets include:
- B Corp Score: 90.4 – a testament to rigorous social, environmental, and governance standards
- Flexible Engagement: Fractional marketing support, interim advisory roles, or on-the-ground implementation
- Expertise in:
- Marketing goals and target audience identification
- Brand positioning and strategy relative to competitors
- Content and channel, digital, communications, and media relations strategies
- Project Experience: Ranges from science communications for sustainable seas to rebranding for ethical investment pioneers
The approach, combining robust planning with hands-on execution – including media relations, strategic social media management, and website planning – ensures that organizations can not only build their brand story but also drive tangible impact.
Strong Foundations in Marketing Strategy
At its core, the project is built upon a clear understanding of marketing fundamentals. This project helps organizations define their marketing goals, demarcate their target audiences, and understand the competitive landscape. More than just a service provider, this initiative helps to bridge the gap between science, business, and social enterprise. From brand positioning to the development of key messaging and content strategies, the work is precise and tailored to ensure that the right audiences are reached through the most effective channels. The systematic approach avoids greenwash while emphasizing sustainability and ethical practices.
Tailored Implementation Services
Once the strategy is in place, implementation becomes the next priority. The project delivers implementation services that cover media relations and communications, content creation, email and search optimization, and strategic social media management – ensuring that every campaign element gets the right attention. In addition, the impeccable website planning, campaign project management, and stakeholder strategy add continuity from planning to execution. This seamless service offers a predictable monthly fee, allowing organizations to focus on long-term goals while enjoying a reliable ongoing marketing partnership… with sustained attention on results.
Facilitation, Co-Design and Upskilling
When it comes to dynamic collaboration, the project excels at facilitating team planning and co-design workshops. This means that not only are external services offered, but there is also comprehensive support to upskill teams in sustainability marketing and media relations. The methods, which are steeped in co-design principles, help build consensus and lead to well-defined outcomes. There is room for brief pauses and real conversation, ensuring ideas are thoroughly explored and collaborations feel as organic as possible. Whether planning a product launch or creating rich campaigns, the project has the tools to drive compelling change.
Project Impact: Sustainability Goals in Focus
- SDG 11: Sustainable Cities and Communities
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 17: Partnerships for the Goals
- SDG 9: Industry, Innovation, and Infrastructure
Commitment to Ethical Marketing
The project is more than a collection of services – it is a commitment to using marketing and communications as a transformative, ethical force. By operating as a Certified B Corporation, the project stands by the promise to meet high standards of verified performance, accountability, and transparency on social, environmental, and governance factors. The focus is clear: to help clients build their brand story, launch new initiatives, drive awareness, and ultimately change the world through marketing that supports sustainable, systems change goals. With a natural conversational rhythm and a passion for genuine impact, the work resonates with those who wish to avoid greenwash and embrace true, ethical sustainability. Every aspect of the project demonstrates a deep-seated belief that marketing – when done ethically – can build a healthier, fairer, and zero-carbon world… ensuring that each campaign has meaning and every story inspires action.
