What the Project Is
GOODEE is a curated marketplace that brings together the values of good design, good people, and good purpose. Every item in this collection is carefully selected and vetted by an in-house sustainability team, ensuring every piece is not only aesthetically pleasing but also impactful in its design and ethical footprint. Based in Montreal, Canada, GOODEE stands as a unique online destination where every product tells a story, echoing an unwavering commitment to social consciousness and environmental care. Founded by designers and entrepreneurs Byron and Dexter Peart—visionaries who previously launched WANT Les Essentiels in 2007—the platform now exclusively partners with artisans and makers who are devoted to creating a positive social or environmental impact. It’s a mission that feels both innovative and refreshingly authentic…
Main Benefit
GOODEE’s approach offers a tangible benefit to consumers. The project is not just about offering stylish homewares or lifestyle products; it’s about inspiring transformative change while supporting responsible production. Key figures and facts include:
- B Corp Score: 89.5
- Industry: General retail via Internet
- Core Values: Good design, good people, and good purpose
- Main Keywords: design, art, marketplace, home, decor, furniture, furnishings, office, tables, chairs, rugs, blankets, pillows, tableware, kitchen, dining, living, lighting, apparel, fashion, books, gifts
- Founded: 2017 by visionary twin brothers
The Essence of Purpose
Deeply rooted in the belief that care for people and the planet should be at the center of every action, GOODEE fosters a lively community of socially-conscious design enthusiasts. This community thrives on the power of storytelling. Every product carries with it the narrative of its creator; behind each carefully selected piece lies the passion and dedication of artisans and entrepreneurs who believe in a happier, more sustainable future for all. The tone here is conversational, a gentle reminder that every lifestyle choice has the power to craft a better world…
Crafting Sustainable Solutions
Byron and Dexter Peart embarked on a new mission in 2017, one that redefines modern living by choosing quality over quantity and sustainability over fleeting trends. After earning acclaim with WANT Les Essentiels, the twin founders set out to build brands that are not just beautiful but also responsible. In an era where fast production often compromises ethics, this platform’s commitment to sustainability and thoughtful design is refreshing. Artisans and skilled makers join forces with GOODEE to craft home decor, accessories, fragrances, and personal care items that promise longevity, quality, and reduced ecological impact. The founders’ vision brings to light the invigorating idea that great design need not come at the expense of the environment.
Excellence in Curation
A GOODEE stamp of approval is more than a mark of quality—it is a commitment to transparency and ethical practices. Every item is transparently sourced, ethically made, and designed to last, ensuring consumers make an informed choice that aligns with their values. The platform diligently reports on materials, supply chain, labor standards, ecological footprint, and business practices, all inspired by the rigorous benchmarks of the UN’s sustainable development goals. There is an unmistakable emphasis on both heritage and innovation, where every object created is a testament to excellence in curation—each product stands as a piece of a larger, purpose-driven puzzle.
Project Impact
- SDG 8: Decent Work and Economic Growth
- SDG 9: Industry, Innovation and Infrastructure
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 17: Partnerships for the Goals
A Future of Positive Change
GOODEE is more than just a marketplace—it’s a movement carefully built around the idea that every purchase has the power to create positive change. By shining a light on the moving stories behind thoughtfully designed products, the platform invites every consumer to be part of a larger narrative of care and responsibility. The everyday objects that fill homes and offices—from elegant tables and chairs to cozy blankets and inventive lighting—are selected with an eye toward creating an optimized balance between aesthetics and impact. At times, it almost feels as though each product whispers, “There’s more to life than just material beauty; think about the lives behind the designs…” This blend of storytelling and purpose elevates the shopping experience into something much more meaningful than routine transactions.
Moreover, GOODEE’s dedication to co-creating a smarter, kinder, and more beautiful world resonates with those who long for authenticity in every purchase. The farm-to-table approach in design meets contemporary art, resulting in an environment where innovation meets sustainability, yet every decision is steeped in tradition and care. The expressive language of the platform—peppered with thoughtful pauses—captures the essence of a future where each object purchased is a step towards a more balanced and considered life. In a world overflowing with disposable trends, GOODEE’s commitment to timeless quality and significant impact serves as an inspired example of what can be achieved when design meets purpose.
