What the Project Is
Good Threads manufactures and sells the finest needlepoint products available. All products are made in Haiti, where the founder lives and runs the sister non-profit, the Joan Rose Foundation. This unique brand produces needlepoint belts, keychains, dog collars, and even Christmas ornament stockings, all crafted with quality, precision, and a mission to improve the lives of Haitian families. The project stands out in the Leather & Related Products industry by combining exceptional craftsmanship with a genuine social commitment. It is not only about making beautiful products but also about offering a chance to support a community in need—a subtle yet powerful movement that resonates with people everywhere…
Main Benefit
The brand’s social mission is clear and supported by impressive figures, including:
- Employees are paid 2-6 times more than local standards, providing a livable wage in Haiti.
- 2-3% of all revenue is donated to the Joan Rose Foundation, which has provided over 25,000 meals to children, consisting of rice, beans, meat, and seasonal avocados.
- Producers will receive 10% of all profits when they finally materialize, reinforcing a profit-sharing vision among stitchers and founders.
- The company was created to help children break the cycle of poverty—supporting households long term through economic stability.
- Good Threads is an accredited Benefit Corporation (B Corp) with a bcorp score of 82.2, proving its dedication to doing good and giving back.
The Quality of Our Needlepoint Products
Good Threads is passionate about quality. The products, whether needlepoint belts, keychains, or dog collars, maintain the highest standard in the industry. The needlepoint belts even come with a lifetime warranty, ensuring that if they break or fall apart at any time, they can be sent back for a free repair or replacement. While the keychains and dog collars do not carry the lifetime warranty, they still offer reliable durability that lasts for years. Returns are accepted free of charge for up to 30 days, as long as the product remains undamaged, reinforcing the brand’s commitment to customer satisfaction.
Social Impact and Ethical Labor
One of the most compelling aspects of Good Threads is its ethical approach to labor in Haiti. The employees receive wages that are far above the local market rate, offering a rare sense of financial security in a country where poverty and unemployment are common. This social model is refreshing—paying a livable wage means that the hardworking individuals behind each stitch are given fair compensation for their effort, and in turn, their families benefit from improved living standards. This approach not only improves lives locally but also strengthens the foundation of the community by instilling confidence and responsibility.
Heritage and Mission Connection
The story behind Good Threads is intertwined with the legacy of the Joan Rose Foundation. Founded when the founder was 24 years old, the Joan Rose Foundation originally helped impoverished children in the Dominican Republic by providing meals, education, and emotional support. However, due to rising racial tensions towards Haitians in the Dominican Republic, the initiative moved to Jacmel, Haiti. This migration has enriched the company’s mission, creating a closer bond with the Haitian community and ensuring that the benefits of the project reach those in true need. The connection with the foundation serves as a constant reminder that style and quality can go hand-in-hand with meaningful social change.
Project Impact
- SDG 1: No Poverty
- SDG 8: Decent Work and Economic Growth
- SDG 10: Reduced Inequalities
- SDG 12: Responsible Consumption and Production
- SDG 17: Partnerships for the Goals
Looking Ahead: Growth and Sustainability
Good Threads’ future is as promising as its current success in producing the best needlepoint products in the industry. The brand’s expansion plans are fueled by its commitment to quality and social value—by continuing to invest in Haitian craftsmanship and ethical labor practices, the project not only scales its operations but expands its positive social impact. The concept is simple: quality meets compassion. The goal remains to keep providing excellent needlepoint belts, keychains, dog collars, and stockings, while continuing to give back to the community. The vision for growth is interconnected with the need to foster long-term stability among Haitian families and create more jobs that offer meaningful, livable wages. With a B Corp accreditation ensuring adherence to strict social and environmental standards, Good Threads proves that it is possible for a business to honor its promises to customers, employees, and the community. This blend of high-caliber products and purposeful initiatives demonstrates that style and substance can coexist harmoniously in the modern marketplace…
