What Is Good & Well?
Good & Well is a private investment firm investing in companies that are leading the way to a more equitable and sustainable economy. This firm believes that the best way to create an economy that works better for everyone is to start building it – company by company, job by job – and to spread the word. Every initiative is geared toward catalyzing a more equitable and sustainable economy, with a clear commitment to impact over the long term. Operating in the Equity Investing – Developed Markets industry, Good & Well uses a thoughtful approach that ensures social and environmental missions are embedded in revenue models, decision-making processes, and the very cultures of the companies they work with.
Main Benefits
Good & Well presents several key benefits:
- BCorp Score: 118.7 – reflecting their commitment and rigorous standards.
- Main focus: Investment – targeting companies that champion social and environmental impact.
- Industry: Equity Investing in Developed Markets, ensuring experienced and innovative practices.
- Relationship-oriented approach that supports growth through honest conversations and shoulder-to-shoulder collaboration.
- Long-term perspective allowing entrepreneurs to build sustainably without the pressure for immediate gains.
Investment Strategy
Good & Well invests in, supports, and builds communities around companies whose positive impact is integral to their value proposition. The firm’s investment approach is built on the idea that business can play a vital role in solving some of the world’s most pressing problems – from inequality to climate change – and that achieving impact is just as important as achieving business success. The strategy is focused not just on financial returns but on tracking and scaling the success of both their financial results and their social or environmental impact. There is a clear belief that by creating opportunities for innovative business concepts and supporting founders on a mission, systematic change can be achieved. This strategy is dynamic and thoughtful… it’s an approach that prizes long-term progress over transient gains.
Focus and Relationships
Good & Well is known for its focus on a handful of core principles. The firm seeks out entrepreneurs who bring exceptional leadership and business acumen, yet who are also deeply grounded in their lived experience – willing to bring their humanity to work. It really values relationships; the team builds meaningful connections founded on shared purpose and honest conversations. As part of its philosophy, Good & Well is always ready to roll up its sleeves in tough moments and celebrate successes together. The firm relishes every opportunity to connect companies formally and informally, ensuring that every portfolio member benefits from a rich, collaborative environment that accelerates learning and success.
Founders on a Mission
The emphasis at Good & Well on founders who are on a mission makes it stand out in the investment landscape. This means that the selected companies aren’t just geared towards profit; they are mission-driven enterprises that are working to fuel scalable change. The firm’s approach is patient – understanding that entrepreneurial success, especially in the realm of social impact, doesn’t happen overnight. There is rigorous support offered to track growth and impact in every facet of the business. Such a method leaves room for innovation and encourages unique perspectives that are essential for addressing challenges like inequality and environmental sustainability. It’s a vibrant ecosystem where narrative and numbers go hand in hand.
Sustainable Impact
- SDG 8: Decent Work and Economic Growth
- SDG 10: Reduced Inequalities
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 17: Partnerships for the Goals
Community Engagement
Good & Well also creates opportunities for students to engage and learn from its portfolio companies and their founders. Such experiences encourage the next generation of leaders to bring their human touch to professional work – an essential quality in today’s dynamic economy. The firm not only invests and supports but also builds a vibrant community where ideas can be shared freely, successes are celebrated, and challenges are overcome together. This organic community building is one of the key forces behind the sustained impact of the firm’s investments. Locations are clearly defined and accessible, with offices in Uptown at 4773 Yonge St., Suite 5E, Toronto, ON M2N 0G2 and Downtown at 317 Adelaide St. W., Suite 1005, Toronto, ON M5V 1P9. With such a strong community focus, every connection and partnership is aimed at expanding the reach of sustainable and equitable business practices.
