Creating a Kinder World with #GoKindly
In a world where social responsibility is becoming increasingly important, #GoKindly stands out as a beacon of hope and change. This Australian social enterprise is not just about selling pillows and quilts; it’s about making a real difference in the lives of women experiencing homelessness and housing stress. With a commitment to sustainability and ethical practices, #GoKindly is redefining what it means to be a business in today’s society.
- 50% of profits donated to support women in need.
- All products are Australian made and ethically sourced.
- Commitment to reducing plastic waste and packaging.
- Long-lasting, high-quality bedding designed for comfort.
- Innovative recycling program for old pillows.
Understanding the Mission
#GoKindly is driven by a mission to create a kinder world. The founders, Laura and David, have a shared vision of using their business as a force for good. They believe that every purchase can contribute to positive change. By donating 50% of their profits to organizations that support women facing housing challenges, they are not just selling products; they are investing in lives. This approach aligns with the principles of sustainable capitalism, where profit is not the only goal, but a means to achieve greater social impact.
Quality Products with a Purpose
At the heart of #GoKindly’s offerings are their pillows and quilts. Each product is crafted with care, ensuring that customers receive only the best. The Signature Pillow and Low Profile Pillow Bundle are designed to provide ultimate comfort, catering to various sleep preferences. The materials used are consciously sourced, and all products are made in Australia, supporting local industries and reducing carbon footprints. Customers rave about the quality, often leaving 5-star reviews, which speaks volumes about the brand’s commitment to excellence.
Reducing Waste Through Innovation
One of the standout features of #GoKindly is their innovative recycling program. Recognizing the environmental impact of discarded pillows, they have created Australia’s first closed-loop pillow recycling initiative. Customers can return their old pillows for recycling and receive a discount on their next purchase. This not only encourages responsible consumption but also helps to minimize landfill waste. The recycled materials are transformed into new products, showcasing a commitment to sustainability and circular economy principles.
Empowering Women and Building Community
#GoKindly is more than just a business; it’s a community. By hiring individuals from diverse backgrounds, they are creating meaningful employment opportunities for underrepresented groups. This approach not only empowers employees but also fosters a sense of belonging and purpose. The impact of their work extends beyond the products they sell; it’s about building a community that supports and uplifts one another. The founders’ personal stories and commitment to social change resonate deeply with their mission, making #GoKindly a truly inspiring enterprise.
Commitment to Transparency and Accountability
Transparency is a core value at #GoKindly. They are dedicated to demonstrating the impact of their contributions and regularly publish impact statements to showcase the difference they are making. By holding themselves accountable, they build trust with their customers and stakeholders. This commitment to ethical practices is reflected in every aspect of their operations, from sourcing materials to supporting local communities. Customers can feel good about their purchases, knowing that they are part of a larger movement towards social and environmental responsibility.
Linking to Sustainable Development Goals
- Goal 1: No Poverty – Supporting women experiencing homelessness.
- Goal 5: Gender Equality – Empowering women and non-binary individuals.
- Goal 8: Decent Work and Economic Growth – Providing meaningful employment.
- Goal 12: Responsible Consumption and Production – Promoting recycling and sustainability.
- Goal 13: Climate Action – Reducing waste and carbon footprint.
In conclusion, #GoKindly is not just a bedding company; it’s a movement towards a kinder, more sustainable world. By choosing #GoKindly, customers are not only investing in quality products but also contributing to a greater cause. To learn more about their mission and products, visit #GoKindly.
