What the Project Is
Frey is a European leader in outdoor shopping destinations – a true innovator in the retail real estate arena. This project revolves around a multi-dimensional approach to urban and commercial space, where development, investment, and management go hand in hand. As the developer, investor, and manager of over 40 outdoor shopping destinations, including both full-price centers and outlet complexes, the project transforms urban landscapes. With the strategic acquisition of ROS (Retail Outlet Shopping), one of the leading European outlet managers, Frey further boosts its expertise in the outlet segment. It’s all about reinventing spaces, creating vibrant environments, and delivering unique experiences that resonate with consumers and brands alike…
Main Benefit: Key Figures & Facts
The project is backed by impressive performance metrics that underline its market strength and sustainable approach. These figures not only illustrate economic and operational prowess but also act as benchmarks for quality and continuous growth:
- 10 Countries in Europe
- 40+ Destinations
- 1000+ Brands
- 320 Collaborators
- 2.4 billion EUR Economic Heritage
- 628 million EUR Development Pipeline
- 107.9 million EUR Current Operating Income
- 97.5% Occupancy Rate
- 1.2 million m² Operated
Expanding Horizons in Retail & Real Estate
Frey has set a new standard in the real estate industry where outdoor shopping destinations are more than just centers of commerce – they are trends in urban evolution. The project is deeply rooted in the real estate development industry and carries a notable B Corp score of 102.2, which is a testament to its balanced commitment between profit and purpose. Emphasizing transparency and performance, this initiative has reshaped the conventional approach to retail, turning everyday visits into enriching experiences while bolstering economic growth across multiple European countries.
Innovative Urban Landscapes
At the heart of this project lies a dedication to innovative design and forward-thinking urban planning. By acquiring strategic assets such as ROS, Frey leverages its experience to generate high-performing shopping environments that cater not just to consumer needs but also to evolving brand dynamics. It isn’t merely about bricks and mortar – it’s about creating visually appealing, functional, and dynamic avenues where architecture meets lifestyle. The modern outdoor destinations are designed to be inviting hubs of culture and commerce that speak to today’s sophisticated shopping habits.
Unique Experiences in Outdoor Destinations
Frey offers an array of outdoor destinations that deliver exceptional settings and unique experiences, turning routine shopping into a delightful journey. For instance, places like the Shopping Promenade Riviera in Cagnes-sur-mer and the Designer Outlet Berlin in Wustermark are iconic examples of design excellence paired with operational efficiency. Even the Malmö Designer Village in Sweden speaks to the project’s commitment to style and sustainability in retail. Casual strolls amid well-planned urban spaces provide the perfect backdrop for families, friends, and individuals to enjoy quality time amid tasteful commercial environments.
Impact and Sustainability Commitments
- SDG 8: Decent Work and Economic Growth
- SDG 9: Industry, Innovation, and Infrastructure
- SDG 11: Sustainable Cities and Communities
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
Financial and Market Relevance
Frey’s market performance reaffirms its standing as an influential force in both real estate and retail. Notably, with a current stock price of 28.60 EUR as of October 14, 2025, at 11:30 AM, the project illustrates financial robustness in parallel with its innovative outcomes. The impressive development pipeline of 628 million EUR, paired with a solid economic heritage of 2.4 billion EUR, attests to the long-term vision of value creation. Brands, investors, and consumers alike see Frey as a symbol of quality and forward-thinking strategy – a true game-changer in the dynamic world of commercial real estate.
