What is Freuds? A Communications Powerhouse
Freuds is a full-service communications agency that crafts impactful strategies and narratives to win influence and protect and enhance clients’ reputations. The old rules of communication are changing, and in this new age of influence, it’s individuals—not just institutions—who hold the power to shape narratives and opinions. Freuds helps clients craft strategies that genuinely engage, driving policy, changing behaviours, and inspiring culture. Their approach connects through storytelling, creativity, and impactful events, making them a standout in the communications landscape.
Main Benefits: Impact, Reach, and Expertise
Freuds brings a wealth of experience and a global outlook to the table. Here are some key figures and facts that highlight their strengths:
- 40 years of heritage, told through stories of celebration, change, connection, and courage.
- Key roles in landmark projects like Nike IIOME, welcoming the Lionesses after their historic European Championship win.
- Delivered the first-ever SXSW London, marking the iconic festival’s European debut.
- Led impactful campaigns such as Blue Marine Foundation’s #TheBottomLine, spotlighting destructive bottom trawling in UK marine protected areas.
- Expertise in managing complex reputations, from high-profile individuals to global brands.
- Strong presence in the Middle East with local Arabic media relations and global reach.
- Social media strategies that adapt to ever-changing algorithms and user habits.
Diverse Expertise Across Multiple Sectors
Freuds isn’t just a one-trick pony. Their expertise spans a wide range of sectors and specialties. From corporate affairs and financial communications through The One Nine Three Group, to creative brand building with Proud Robinson + Partners, they cover it all. Atomized Studios blends creativity with technology to deliver smart content solutions, while Lawless Studio offers ‘visual impact fame moments’ through a global network of artists. Their Arts and Culture department brings together passionate experts across disciplines—from visual arts to classical music—blending cultural knowledge with corporate communications.
Innovative Storytelling and Cultural Connectivity
At the heart of Freuds’ work is storytelling powered by creativity. They understand that in today’s world, narratives aren’t just told—they’re experienced. By combining experiential brand moments with earned media reach, they unlock cultural currency at scale. Their production capabilities include award-winning cinematic documentaries, digital and social content, podcasts, streaming events, and interactive media. Visual art is also a key tool, used to drive fame and shape trends. It’s all about connecting deeply with audiences and creating authentic, meaningful partnerships.
Strategic Counsel and Reputation Management
Freuds offers high-level strategic counsel to business leaders, brands, and high-profile individuals. They specialize in shaping and managing reputations, ensuring alignment between corporate messaging, stakeholder expectations, and evolving regulatory landscapes. Managing personal reputation in the public eye requires discretion and precision—qualities that define Freuds’ approach. Their team of strategy experts helps clients understand their operating context before crafting narratives that deliver on goals. Plus, they harness technology and AI innovation to keep communications strategies ahead of the curve.
Project Impact: Aligning with Sustainable Development Goals
- SDG 12: Responsible Consumption and Production – through campaigns like #TheBottomLine highlighting environmental issues.
- SDG 13: Climate Action – by driving awareness and policy change on marine protection.
- SDG 3: Good Health and Well-being – via initiatives like Strike Out Snakebite (SOS) tackling neglected tropical diseases.
- SDG 17: Partnerships for the Goals – building global collaborations across sectors and communities.
- SDG 11: Sustainable Cities and Communities – through effective place marketing transforming cities and countries into vibrant destinations.
Global Reach with Local Insight
Freuds operates with a truly global mindset while delivering local expertise. Their long-standing relationships in the Middle East, combined with on-the-ground teams in Abu Dhabi, allow them to elevate regional work to the world stage. They understand the nuances of different markets and cultures, blending deep audience insights with broad cultural knowledge. This connectivity enables them to create impactful collaborations and partnerships that resonate worldwide. Whether it’s producing up to 10 Goals House events annually or connecting talent and influencers with likeminded brands, Freuds knows how to make influence happen—authentically and effectively.
