What Fluid Branding is All About
Fluid Branding is a company that’s truly evolved. More than just a provider of promotional products and branded merchandise, Fluid is on a mission to create a culture of change. They deliver consistently high-quality swag and corporate gifts, but it’s not just about selling stuff. It’s about making a lasting, meaningful impression of your brand on your customers. With locations spanning Cornwall, London, Leeds, Manchester, Amsterdam, Dublin, and Malta, Fluid brings a fresh, innovative approach to promotional merchandise.
The Main Benefit: Quality Meets Purpose
Fluid Branding stands out because it combines top-notch quality with a strong sense of responsibility. Here are some key figures and facts that highlight their commitment:
- First in their arena to become B Corp certified, scoring an impressive 81.7
- Pledged to become Carbon Net Zero by 2030
- Members of the UN Global Compact
- Plant a tree for every order processed
- ISO 9001 and ISO 14001 accredited
- Dedicated in-house Merchandise Consultants and artwork studio
- Focus on innovation, education, relevance, and quality
Going Beyond Just Promotional Merchandise
At Fluid, it’s not just about handing out business gifts or swag. Their purpose goes deeper. They’re pushing to do things better every day—not just for their clients, but for the environment and their own people. It’s about creating a culture that values change and improvement. So, when you think of Fluid, think of a brand that’s not just about profit, but about making a positive impact.
Innovation and Customer Experience at the Core
The mission here is clear: deliver exceptional customer experiences driven by innovation and education. Fluid’s team is focused on relevance and quality, ensuring that every piece of promotional merchandise isn’t just a giveaway, but a meaningful extension of your brand. Their in-house systems development and product sourcing expertise give clients the confidence that their brand is in good hands.
Setting the Standard with Certifications and Transparency
Fluid Branding is proud to be one of the first UK B-Corp certified merchandise companies. This certification means they meet the highest standards of social and environmental performance, public transparency, and legal accountability. Simply put, they use business as a force for good, balancing profit with purpose to make a real difference for people and the planet.
Project Impact: Sustainable Development Goals (SDGs) Linked to Fluid Branding
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 15: Life on Land (through tree planting initiatives)
- SDG 8: Decent Work and Economic Growth
- SDG 17: Partnerships for the Goals (UN Global Compact membership)
Why Fluid Branding Matters in Today’s Market
In a world where promotional products can often feel generic or wasteful, Fluid Branding stands apart by thinking beyond the usual. Their commitment to sustainability, quality, and meaningful branding means clients get more than just merchandise—they get a partner dedicated to making a positive impact. Whether it’s in Cornwall, London, or Amsterdam, Fluid is setting a new standard for what promotional merchandise can and should be.
