TASTY COOKIES FOR A HEALTHY SOIL
Farm Brothers makes delicious, organic (and vegan!) cookies with a mission – to restore soil health for all future generations. The project is about more than just a tasty treat; it’s about transforming degraded farmland into healthy living land forever. Every pack of cookies sold contributes to buying 12cm² of farmland and turning it into living, sustainable soil. With organic ingredients forming the cornerstone of every cookie, it’s a movement rooted in the idea that healthy soil is essential for our planet’s future… small cookies, big dreams!
Main Benefits of the Project
- 40% of healthy soil has already been lost, emphasizing the urgency of sustainable practices.
- Each cookie pack sold funds the purchase of 12cm² of degraded farmland, which is then transformed into healthy land.
- Cookies made with 100% organic ingredients support sustainable farming practices.
- Reduction in sugar content by 33% in children’s cookies and a complete move away from palm oil ensure a healthier product.
- A revolutionary evolution culminating in a fully vegan recipe that enhances flavor and crunchiness.
Our Mission and Vision
The mission centers on supporting sustainable agricultural practices in two key ways: by crafting cookies from organic ingredients and by purchasing degraded farmland to revive it into living, productive land forever. The vision is clear – to champion the importance of healthy soil, which can combat climate change and form the basis for food production. Every cookie sold is a step closer to a future where the soil is treated with the care and respect it deserves… and all for the benefit of our planet.
Historical Milestones and Evolution
The journey began in 2013, the year Farm Brothers saw the light of day, when Tyler & Herman, two Dutch friends driven by a mission, quit their jobs to transform soil health through the magic of baking. The early days in Amsterdam were just the beginning of a movement that soon expanded dramatically. In 2020, children’s cookies entered supermarkets – organic, palm oil-free, and with 33% less sugar – making it easier for families to save the soil together. The project’s scope broadened in 2021 with the event “Seeding the Future,” which spotlighted the critical role of seeds in our food systems. Then in 2022, Farm Brothers joined forces with Jules Destrooper in Belgium, marking another chapter in its exciting history.
A Culture of Continuous Innovation
Innovation lies at the heart of this initiative. In 2023, Farm Brothers celebrated its 10th anniversary with a grand transformation into Farm Brothers 2.0 – cheers to that! With a renewed brand identity and a recipe overhaul, the cookies became completely vegan while still delivering the crunchiness and delicious flavor fans adore. This shift mirrors a broader commitment to environmentally friendly practices. Each step, from refining the recipe to engaging in meaningful discussions about soil health, reflects an eagerness to evolve in tandem with technological and societal advances… always moving forward.
Celebrating the Story Behind the Brand
The narrative of Farm Brothers is woven into every cookie sold and every interaction with the environment. The story unfolds with passion, starting from those early days in 2013 where a simple idea grew into a movement that has captured the imagination of many. The timeline includes bold actions: launching organic children’s cookies, partnering with influential organizations, and continually refining processes to make cookies that are not only delicious but also ethically made. This story encourages everyone to take a moment and reflect on how individual actions—no matter how small—can contribute significantly to a healthier planet.
Project Impact on Sustainable Development Goals
- SDG 2: Zero Hunger – Encouraging sustainable food production through organic farming.
- SDG 12: Responsible Consumption and Production – Promoting ethical practices with organic ingredients.
- SDG 13: Climate Action – Fostering healthier soil to help combat climate change.
- SDG 15: Life on Land – Transforming degraded farmland into robust, living ecosystems.
Looking Ahead to a Greener Future
Looking toward the future, more plans are in place to strengthen the impact further – collaborating with farmers and engaging in discussions with key organizations. The evolution that started with a simple cookie recipe now carries a powerful legacy that continues to expand. With fresh ideas being continuously put into action, every new step represents a commitment to preserving our natural resources for generations to come. The journey remains vibrant and ongoing, inviting everyone to think about the future of our soil… one organic, vegan cookie at a time.
