What Is Ethikis ad Civis?
Ethikis develops tools and solutions designed by citizens, for citizens, regarding the environmental and social issues of our time. Founded in 2018 by Elsa Lomont, Co-Founder and CEO, and Florent Preguesuelo, this initiative was born from two conscious consumers convinced by ecology and the need to enhance a responsible consumption and production system. Based in Toulouse, in southwest France, Ethikis ad civis operates as a social enterprise with the ESUS approval, working with manufacturers, communities, stakeholders, and civil society to make a decisive impact. It is driven by the creation of social value rather than just profit and is structured as a cooperative—where the company belongs to its employees and cannot be sold or owned by another entity.
Main Benefits
A summary of the key figures and facts that define the work and achievements of Ethikis ad Civis:
- Collaborative work using pragmatic solutions designed by citizens
- Development of ethical and ecological alternatives as a guiding principle
- The LONGTIME® label — a new tool for responsible consumption and production
- Honored as a finalist in the Social Innovation Tournament 2019 by the European Investment Bank
- Awarded the “My Project for the Planet” prize by the French Ministry of Ecological and Solidarity Transition in 2018
Collaborative Work and Ecological Alternatives
Ethikis ad civis is all about bringing together as many forces as possible to push forward solutions for our times. By engaging with diverse partners—from manufacturers to consumers—the initiative nurtures a vibrant network focused on pragmatic, designed-by-citizens projects. This collaborative spirit, mixed with the drive toward developing ethical and ecological alternatives, stands at the core of its mission.
Ethical Independence and Social Utility
An independent approach defines Ethikis, granting it the freedom to cultivate just and ethical solutions. With a foundation that emphasizes social utility, the enterprise transformed its structure into a cooperative—a unique path that ensures the company remains aligned with its social values. The transformation from an association into a SCOP was a major milestone, channeling the founders’ vision of projects designed from the heart of communities.
Milestones and Achievements
The evolution of Ethikis ad Civis is marked by numerous significant achievements. The LONGTIME® label—a flagship service—has grown remarkably and now includes over 100 labeled product ranges. This breakthrough reflects an accelerated adoption in both the French and European markets. Added to this list of milestones, Ethikis was recognized in a three-day Bootcamp on social innovation in Amarante and went on to compete in the finals in Dublin at the Social Innovation Tournament 2019. The journey also features key accolades like the “My Project for the Planet” award in May 2018 and a triumphant presentation before Minister Nicolas Hulot. There’s something refreshing about a project that keeps proving its impact over time…
Project Impact
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 9: Industry, Innovation, and Infrastructure
- SDG 17: Partnerships for the Goals
Future Perspectives
Looking ahead, Ethikis ad Civis is gearing up for further impact. The Scaling Impact Executive Programme, in collaboration with the European Investment Bank, is set to multiply the reach of the LONGTIME® label and support the growth of its solutions. In parallel, the diversification of services—such as launching repairability scores and offering eco-design and sustainability training—signals an ongoing commitment to evolving practices. With continued emphasis on circular economy principles, the project remains a beacon of responsible production in today’s rapidly changing landscape.
