What is Equalize Digital?
Equalize Digital is a specialized company focused on website accessibility consulting, training, and development. Originally known as Road Warrior Creative—a boutique digital marketing agency founded by Amber Hinds and Chris Hinds in 2015—it has now merged with Equalize Digital, Inc. This change opens up exciting new possibilities. For over ten years, the team has provided website design, development, maintenance, and digital marketing services to a wide range of organizations. Throughout this journey, a clear pattern emerged: user experience always comes first, whether it’s a small landing page or a large public sector web application.
Main Benefit: Making the Web Accessible for Everyone
Equalize Digital’s core mission is to ensure that all people have equal access to information and tools on the internet, regardless of ability. Here are some key facts that highlight what they bring to the table:
- Over a decade of experience in web design and development with a focus on accessibility
- Automated Accessibility Testing combined with expert accessibility consulting
- Accessibility audits and remediation services tailored to client needs
- Custom WordPress websites and web applications designed from an accessibility-first perspective
- Real-time accessibility feedback through the Equalize Digital Accessibility Checker integrated into the WordPress editor
- Full-site accessibility scanning without the usual per-page fees
- Ongoing monitoring and certification to ensure continued WCAG compliance
The Evolution from Road Warrior Creative to Equalize Digital
Road Warrior Creative’s journey is pretty interesting. Starting as a boutique digital marketing agency, the team quickly realized the importance of accessible websites. This wasn’t just a business decision—it became a passion and a calling. The transition to Equalize Digital and the creation of the Accessibility Checker tool reflect a desire to make a bigger impact in web design and development. While the team still supports legacy customers with digital marketing services, they’re currently not taking on new digital marketing clients. Instead, the focus is squarely on accessibility.
How Equalize Digital Supports Organizations
Whether an organization needs urgent accessibility help or is planning a brand-new website or application, Equalize Digital offers a unique blend of technology and expertise. Their native automated testing software works hand-in-hand with accessibility consultants to lead the way in WordPress accessibility. The team partners with clients to meet organizational goals while ensuring websites are usable by people of all abilities. Plus, their packages allow existing websites to improve accessibility at a pace that fits the organization’s budget and timeline.
Custom Solutions with an Accessibility-First Approach
Sometimes, it’s just easier—or better—to start fresh. Equalize Digital’s WCAG-trained designers and developers create bespoke websites and applications that prioritize accessibility from the ground up. Whether it’s time to reimagine a brand or build something entirely new, their custom solutions are designed to be inclusive and user-friendly. This approach ensures that accessibility isn’t an afterthought but a fundamental part of the design and development process.
Project Impact: Supporting Sustainable Development Goals (SDGs)
- SDG 4: Quality Education – by promoting accessible digital learning tools
- SDG 9: Industry, Innovation, and Infrastructure – through innovative accessibility technology
- SDG 10: Reduced Inequalities – by ensuring equal access to digital information and services
- SDG 11: Sustainable Cities and Communities – by making public sector websites accessible to all citizens
- SDG 17: Partnerships for the Goals – collaborating with organizations to improve web accessibility
Looking Ahead: The Future of Web Accessibility
Equalize Digital is committed to a vision where the internet is a place everyone can use, no matter their abilities. With ongoing monitoring, certification, and a strong focus on education through their Accessibility Checker, they’re helping organizations stay compliant with WCAG standards. The future looks bright for accessible web design, and Equalize Digital is at the forefront, making sure no one gets left behind in the digital world.
