What is DEPLOY?
DEPLOY is a pioneering womenswear brand, founded back in 2006, that’s all about shaking up the fashion world with a fresh, strategic action plan. It’s not just a label; it’s a blueprint for 360° Sustainability. This British brand blends artistry with precision, rigor, and unmatched craftsmanship to create pieces that truly matter. The goal? To make a meaningful difference by maximizing benefits for people while minimizing the impact on our planet. DEPLOY isn’t just about clothes—it’s about weaving character, culture, and community into every stitch, turning garments into treasures worth cherishing.
Main Benefits of DEPLOY’s Approach
Here’s what sets DEPLOY apart:
- Founded in 2006 with a clear mission to reform fashion through sustainability and equality.
- Recognized as one of the highest scoring B-Corps globally, with an impressive score of 176.8.
- Winner of the Marie Claire Sustainability Award for ‘Ethical Fashion Brand of the Year.’
- Focuses on slow fashion and sustainable luxury, blending bespoke design with environmental care.
- British fashion brand that champions sustainable fashion and luxury, creating pieces built to last.
The Philosophy Behind DEPLOY
At the heart of DEPLOY’s ethos is a deep belief that clothing isn’t just fabric and thread—it’s an interface for care. The brand sees value in the longevity of style, where your principles can be stitched right into every garment. It’s about more than just looking good; it’s about feeling connected to what you wear and knowing it supports a better world. DEPLOY’s designs reconnect the dots between everyday needs, reduced environmental consumption, and increased social engagement. It’s sustainable style that fosters positive relationships—between people, culture, and the planet.
Craftsmanship Meets Sustainability
DEPLOY’s approach is a unique blend of artistry and precision. Every piece is crafted with unrivalled care, combining luxury with responsibility. This isn’t fast fashion—it’s slow fashion at its finest. The brand’s commitment to bespoke design means each garment is thoughtfully constructed to last, reducing waste and encouraging mindful consumption. DEPLOY’s work is a testament to how luxury fashion can be sustainable without compromising on style or quality.
Recognition and Leadership in Sustainable Fashion
Over nearly two decades, DEPLOY has carved out a leadership role in sustainable fashion. The brand’s 360° Sustainability Ethos has earned it recognition not just within the fashion industry but beyond. Being one of the highest scoring B-Corps across all sectors globally speaks volumes about its commitment. Winning the Marie Claire Sustainability Award as ‘Ethical Fashion Brand of the Year’ further cements DEPLOY’s status as a trailblazer in sustainable luxury and ethical fashion brands.
Project Impact: Sustainable Development Goals (SDGs)
- SDG 5: Gender Equality – Empowering women through ethical fashion practices.
- SDG 8: Decent Work and Economic Growth – Promoting fair labor and sustainable economic growth.
- SDG 12: Responsible Consumption and Production – Encouraging slow fashion and reducing waste.
- SDG 13: Climate Action – Minimizing environmental depletion through sustainable design.
- SDG 17: Partnerships for the Goals – Collaborating across sectors to drive systemic change.
Experience DEPLOY in Person
For those curious to see DEPLOY’s designs up close, the London showroom offers a unique opportunity. It’s a space where the brand’s values come to life, allowing visitors to experience the craftsmanship and thoughtful design firsthand. Booking an appointment is easy through their online scheduling, making it simple to connect with sustainable luxury in a personal, engaging way. This hands-on experience truly brings DEPLOY’s mission and vision into focus.
