Project Overview
This project is a dynamic presentation of De Oliebron’s heritage and innovation in the lubricant industry. The website serves as a gateway to explore a brand that has been in operation since 1891, offering a blend of historical insight and modern advancements. Navigation is smooth with options available in NL, EN, and DE, guiding visitors to sections such as Home, Products and Services, About Us, and Contact. The new GLX Generation III can is highlighted as a breakthrough product, and engaging visuals offer a behind-the-scenes look into one of Western Europe’s largest independent lubricant producers. It’s professional, yet the tone feels casual and friendly… inviting exploration at every click.
Main Benefits
The project communicates a wealth of advantages that illustrate De Oliebron’s market leadership in private label lubricants. The main benefits, presented in a clear and accessible manner, include:
- Expertise spanning more than 200 brands and a comprehensive portfolio of over 17,000 items
- Superior packaging solutions which elevate the professional appearance of any brand
- Robust quality assurance with certifications such as ISO-9001-2015, ISO-14001-2015, and ISO-45001
- A legacy rooted in history, having been founded in 1891, yet continuously investing in modern technology
- User-friendly navigation across multiple language options ensuring seamless access for diverse audiences
These features combine to deliver a project that is as reliable as it is innovative, merging a storied past with a future-ready mindset.
Behind the Scenes Vision
The project offers a rare glimpse behind the curtains through engaging company videos. These videos take viewers on an informal tour of the production environment, showcasing technical precision and the day-to-day operations of a major independent lubricant producer. Aerial footage further enhances the narrative, offering spectacular views of the facilities and its strategic setting between Rotterdam and Antwerp. This cinematic approach brings energy and authenticity to the platform, making the complex inner workings of the company both accessible and intriguing. It’s as if the viewer is getting to share a moment in the everyday life of the brand… with every frame reinforcing a commitment to excellence.
Packaging Excellence
Packaging is treated as an art form in this project. The site underlines that packaging is more than just a container—it is a critical component of a brand’s identity. A wide range of packaging lines is presented, each designed to ensure that every product stands out in the market with a distinct professional appeal. The text emphasizes that thoughtful packaging not only enhances the visual impact but also signals quality and attention to detail. This focus on packaging excellence echoes the idea that the first impression, like a well-packaged product, can say a lot about the brand’s overall commitment to excellence and innovation.
The People Behind the Brand
The narrative also shines a light on the individuals who form the backbone of the company. Profiles of department heads and their teams highlight how passion, expertise, and dedicated teamwork are integral to making the brand a success. The content acknowledges that while advanced technology and impressive product lines are important, it is the people behind them who truly drive progress. This human touch adds a relatable element to the project, underscoring the importance of teamwork and commitment. It is a nod to the fact that every innovation and every improvement is powered by a collective effort—a truly engaging insight for anyone interested in the workings of a successful modern company.
Project Impact on SDGs
- SDG 8: Decent Work and Economic Growth – Highlighted through the promotion of good work practices and ongoing skill development.
- SDG 9: Industry, Innovation, and Infrastructure – Demonstrated by continuous investments in modern technology and robust infrastructure.
- SDG 12: Responsible Consumption and Production – Reflected in sustainable packaging practices and efficient product delivery systems.
- SDG 13: Climate Action – Evidenced by a commitment to environmental policy, aiming to minimize ecological impact while meeting customer demands.
A Rich Legacy and Forward Vision
Steeped in a tradition that began in 1891 in Rotterdam, the project tells the story of De Oliebron’s evolution and continuous commitment to excellence. Since relocating to Zwijndrecht in 1967—a choice made for its strategic connectivity between the ports of Rotterdam and Antwerp—the company has never lost sight of its mission to serve its clientele better with every passing year. The juxtaposition of a storied past with modern investment in quality and environmental safety paints a picture of a company that is as dedicated to its heritage as it is excited about the future. Certified under highly regarded ISO standards, the project reinforces an approach that balances history with innovation… a true embodiment of excellence from every angle.
