What is Covatic?
Covatic is shaking up the world of digital advertising with its innovative solutions designed specifically for publishers, broadcasters, and media owners. At its core, Covatic offers the Covatic Tag—a powerful tool that enables rapid audience data integration. This means media companies can tap into premium audience data quickly and effortlessly, without the usual headaches. Whether it’s connected TV, smart speakers, or mobile apps, Covatic’s technology ensures advertisers can reach their audiences wherever they are, all while respecting privacy and data protection laws like GDPR.
Main Benefits of Covatic’s Solutions
Covatic brings a ton of value to the table, making advertising smarter, more effective, and privacy-friendly. Here are some key highlights:
- 233% increase in addressable reach—yes, that’s more than double the audience you’d typically access.
- Supports all major platforms including CTV, Safari, Firefox, iOS, and smart speakers.
- Uses edge computing to keep personal data on the user’s device, ensuring privacy by design.
- Offers a no-code Covatic Tag for quick integration via existing tag managers—no developer needed.
- Provides a full-featured SDK for deep, granular audience insights, especially in mobile app environments.
- Highly adaptable API compatible with almost any platform or backend server-to-server process.
How Covatic Supercharges Contextual Targeting
Contextual targeting is all about delivering the right message to the right audience at the right time. Covatic takes this to the next level by fully supporting the IAB Content Taxonomy Audiences. This means advertisers can leverage detailed, standardized audience segments that align perfectly with content categories. The result? Ads that feel relevant, timely, and less intrusive—boosting engagement and effectiveness across all digital channels.
Seamless Integration Across Devices and Platforms
One of Covatic’s standout features is its ability to integrate smoothly across a wide range of devices and platforms. From mobile phones and web browsers to connected TVs and smart speakers, Covatic ensures no audience is left behind. This cross-platform capability means advertisers can run precision-targeted campaigns that monetize 100% of their audience, without relying on third-party data or expensive ID matching. It’s all about capturing more value, wherever the audience happens to be.
Privacy at the Heart of Covatic’s Technology
Privacy isn’t just a buzzword for Covatic—it’s baked into the technology. By leveraging edge computing, Covatic processes data locally on users’ devices, so personal information never leaves the device. Instead, anonymized data like ad cohort codes are used to deliver targeted ads. This approach respects user privacy while maintaining high performance, making it a win-win for advertisers and consumers alike. In a world where data privacy concerns are growing, Covatic’s private-by-design model stands out.
Project Impact: Aligning with Sustainable Development Goals (SDGs)
- SDG 9: Industry, Innovation, and Infrastructure – Driving innovation in digital advertising technology.
- SDG 12: Responsible Consumption and Production – Promoting privacy-conscious data use.
- SDG 16: Peace, Justice, and Strong Institutions – Supporting data protection and privacy regulations like GDPR.
- SDG 17: Partnerships for the Goals – Collaborating with media owners and advertisers globally.
Exploring Covatic’s Flexible Integration Options
Covatic offers multiple ways to plug into its powerful audience data ecosystem. The Covatic Tag is perfect for those who want a quick, no-code solution that works through existing tag managers—ideal for speed and flexibility. For developers and mobile app environments, the Covatic SDK delivers the richest, most granular insights, unlocking deeper audience understanding. And for those needing a highly adaptable solution, the Covatic API provides seamless access to core audiences, compatible with virtually any platform or backend process. This flexibility ensures Covatic fits right into any tech stack, making it a versatile choice for modern digital advertising.
