CONNECT WITH YOUR CUSTOMERS THROUGH THE LANGUAGE OF COLOR
Color isn’t just about looking good—it’s a language all its own. The Color Authority™ (TCA) helps brands develop colors tailored for their market through storytelling and palette development. It’s about crafting colors that don’t just catch the eye but tell a story, resonate deeply, and connect with audiences on a whole new level.
UNLEASH THE POWER OF COLOR AND IMPROVE YOUR BOTTOM LINE
Harnessing color strategically can seriously boost your brand’s impact. Here’s how TCA’s expertise translates into real benefits:
- Brand Differentiation: Stand out in a crowded marketplace with a unique color palette that makes your brand memorable and instantly recognizable.
- Consumer Perception: Colors influence how people see your brand. TCA aligns your color choices with your brand values to shape the right perception.
- Emotional Connection: Color evokes emotions—tap into that to build stronger loyalty and keep customers coming back.
- Enhanced Visibility: Smart color use grabs attention in retail spaces, boosting product visibility and foot traffic.
- Increased Sales: Ultimately, a well-crafted color strategy drives purchasing decisions and improves profitability.
COLOR TRENDS
Keeping up with color trends isn’t just a nice-to-have—it’s essential. TCA specializes in color trend research and forecasting, helping businesses stay ahead of the curve. Whether it’s fashion, interior design, or consumer goods, anticipating shifts means clients can position themselves as true trendsetters. It’s about knowing what’s next before it hits the mainstream.
COLOR CONSULTANCY
Turning ideas into reality through color is where TCA shines. Drawing on trends, consumer behavior, societal shifts, and color psychology, the consultancy helps clients pick colors that truly resonate. It’s not just about pretty shades—it’s about finding the perfect hue that brings a vision to life and speaks directly to the audience’s heart.
THE FORECAST CLUB
Here’s something fresh: The Forecast Club is a brand-new seminar experience that gathers eight international trend experts from places like China, Italy, Austria, France, the Netherlands, Finland, Sweden, and Spain. Together, they decode what’s coming next across fashion, food, society, design, and more. It’s a global insight-packed event that’s as unique as it sounds.
PROJECT IMPACT ON SUSTAINABLE DEVELOPMENT GOALS (SDGs)
- SDG 9: Industry, Innovation, and Infrastructure – through innovative color trend forecasting and consultancy.
- SDG 12: Responsible Consumption and Production – by promoting thoughtful color choices that align with sustainable design.
- SDG 8: Decent Work and Economic Growth – supporting businesses to grow and differentiate through strategic color use.
- SDG 4: Quality Education – via keynote speeches and seminars that spread knowledge about color psychology and trends.
KEYNOTE SPEECHES AND THOUGHT LEADERSHIP
The Color Authority™ offers engaging keynote speeches that dive into the transformative power of color. Perfect for inspiring teams or audiences, these talks cover everything from color psychology and branding strategies to the latest trends. With experience at international events, TCA delivers tailored presentations designed to inform, inspire, and spark new ideas. Plus, through podcasts, conferences, and collaborations, TCA continues to lead the conversation on color and CMF in design and marketing.
