What the Project Is
Childs Farm is a personal care brand dedicated to crafting safe, gentle, and effective skincare solutions for babies and children. The project began with a passion for helping little ones with sensitive, eczema-prone skin. Originating in the picturesque Hampshire countryside in 2010, the story centers on a devoted mother, Joanna Jensen, and her daughters, Mimi and Bella, who struggled with skin sensitivities. It is this heartfelt challenge that inspired the creation of natural skincare products that are not only effective but also kind to the skin, making washing and bathing more enjoyable for both parents and children. The emphasis remains on using natural ingredients, fruity fragrances, and formulations that cater to every skin type, embracing the principles of sustainable skincare while maintaining a remarkable bcorp score of 80.7.
Main Benefit
The benefits and key achievements of Childs Farm can be summarized with the following highlights:
- Developed by a mother’s love, turning a personal challenge into a trusted children’s skincare brand.
- First launched in 2012, with a definitive nationwide reveal in June 2014.
- Currently available in over 7,500 retail stores across the UK and internationally.
- Products are veterinarian approved as vegan, cruelty-free, and dermatologist recommended.
- Wide range that includes moisturisers, bubble baths, body washes, and more – all designed for delicate skin.
A Tale of Passion and Perseverance
Once upon a time… in 2010, in the heart of Hampshire’s scenic countryside, a determined mother named Joanna Jensen set out on a mission. Facing the reality of her daughters’ sensitive and eczema-prone skin, Joanna discovered that existing toiletries and skincare options for children were either too harsh or lacked natural ingredients. Amid countless experiments and a persistent search for the perfect blend, the first six Childs Farm products were created. The enthusiasm and dedication behind these formulations were evident, turning personal struggle into a beautiful journey of perseverance. This passion resonates in every bottle, promising that every child can enjoy gentle and effective natural skincare.
Innovative and Natural Care
Childs Farm remains synonymous with natural skincare innovations that cater specifically to the needs of babies and children. Each product is meticulously formulated to hydrate, nourish, and protect delicate skin. From bubble baths that transform an ordinary bath into a fun, fruity adventure to body washes that cleanse without irritation, the project’s ethos is clear: produce high-quality, sustainable skincare that stands up to the realities of sensitive skin. The integration of engaging fragrances with effective formulas is a testament to the brand’s commitment to rethinking personal care, ensuring that every wash and bathtime becomes a moment of joy.
The Story Behind the Brand
The origins of Childs Farm are deeply rooted in real-life challenges and a relentless determination to overcome them. Joanna Jensen’s personal experience ignited the spark that drove the brand forward. In a market dominated by global giants and pharmaceutical titans, Childs Farm proved that authenticity and quality can prevail. The journey from a small independent shop presence to being embraced by households worldwide is nothing short of inspiring. Through consistent innovation and unwavering commitment to safety and sustainability, the brand transformed from a mother’s simple dream into an international force in personal care.
Commitment to Sustainability and Care
For every bottle of Childs Farm, there is an underlying commitment to sustainability and natural beauty. The range of products is carefully designed keeping not just the child’s sensitive skin in mind but also the planet. Embracing vegan and cruelty-free practices, the brand aligns its goals with eco-friendly production methods. Every ingredient is selected after thorough research, ensuring that the final product does not just nourish the skin but also contributes to a more sustainable future. The result? A skincare line that moms and dads can trust, offering both efficient moisturising and a delightful sensory experience in every wash.
Project Impact
- SDG 3: Good Health and Well-being – Improving children’s comfort and skin health.
- SDG 12: Responsible Consumption and Production – Emphasizing sustainable skincare production.
- SDG 13: Climate Action – Commitment to sustainable and eco-friendly ingredients and practices.
- SDG 15: Life on Land – Using natural, sustainable resources that support biodiversity.
Looking Forward with Confidence
The legacy of Childs Farm continues to evolve in a dynamic and engaging way… Today, the brand not only stands as a beacon of hope for families facing skin sensitivities but also as an exemplar of how passion and perseverance in the personal care and natural skincare industry can spark real change. By constantly innovating and maintaining a keen focus on quality, Childs Farm paves the way for a future where every child can feel the confidence of healthy, nourished skin. As more families join the Childs Farm family, the brand’s enduring commitment to environmental stewardship and superior product quality remains unwavering, promising a world where every little one can enjoy a healthy, happy start in life.
