Chart Studio: A Brand Strategy and Design Studio Navigating Change
Chart Studio is a brand strategy and design studio dedicated to helping businesses and organisations navigate change, move in new directions, and deliver real impact. They build purposeful brands that truly connect with audiences through thoughtful design. Their approach is all about crafting identities that resonate and stand out in a crowded world.
Main Benefits of Chart Studio’s Projects
Here’s what makes their work stand out:
- Flexible identity systems tailored to contemporary practices, like David Williams & Co., an architecture firm.
- Brand identities rooted in powerful concepts such as perpetual change and reinvention, exemplified by the Reinvention Summit.
- Next-generation brand strategies for innovative sectors, like SystemCore’s smart building engineering consultancy.
- Toolkits designed to drive climate action, such as the Design Declares Ireland Playbook.
- Fresh, athlete-led podcast branding for Special Olympics International’s “Novie Knows.”
- Comprehensive brand identity and messaging systems to support startups like Kowroo in AI-assisted travel security.
Discovery & Pathfinding: The Foundation of Every Brand
At the heart of Chart Studio’s process is discovery and pathfinding. This means diving deep into research and insights to uncover what makes a brand truly unique and distinct. It’s about capturing the magic, the heart of the brand, and using that to build a solid strategic foundation. This foundation then shapes a distinctive brand narrative that speaks directly to the audience.
Design & Create: Bringing Brands to Life
Once the strategy is set, the next step is design and creation. This phase is where concepts come alive. Chart Studio imagines how a brand will look and act in the real world, applying ideas to relevant applications. The goal? To create identity systems that don’t just look good but make the brand stand out and be memorable.
Launch & Navigate: Empowering Brands for the Future
Launching a brand is just the beginning. Chart Studio builds brand assets ready for launch and codifies the identity system with clear guidelines. They deliver tools that empower both internal teams and external partners to manage the brand confidently as it evolves. It’s about navigating what comes next, together.
Project Impact: Aligning with Sustainable Development Goals (SDGs)
- David Williams & Co.: Promotes sustainable architecture and innovation.
- Reinvention Summit: Encourages resilience and adaptive change.
- SystemCore: Advances smart, energy-efficient building systems.
- Design Declares Ireland Playbook: Supports climate action and environmental responsibility.
- Special Olympics International: Fosters inclusion and empowerment through sport.
- Kowroo: Enhances safety and security in travel with AI technology.
Connecting and Collaborating for Greater Impact
Chart Studio believes great brands are a powerful force—they can shift perspectives, change behaviours, and empower people and communities for good. Their work isn’t just about design; it’s about meaningful collaboration that drives positive change. Curious to see their work? Check out projects like David Williams & Co. and the Design Declares Ireland Playbook, or follow their journey on Instagram and LinkedIn. It’s all about creating brands that matter.
