What is Change for Good?
Change for Good is a curation platform for conscious consumption, aligned with the UN’s Sustainable Development Goals. The platform firmly believes that the act of consuming is also a form of power. With this core idea, Change for Good curates brands and products, produces content focused on sustainability and social balance, and harnesses the transformative power of daily choices. Born from a long tradition of mobilizing people and resources for a sustainable world, Change for Good has evolved into a vibrant hub where every purchase or investment can make a difference. This platform not only highlights the beauty of conscious consumption but also sparks conversations about the need for systemic change in how goods and services are produced and consumed… ultimately inspiring a better relationship between people, animals, and the planet.
Main Benefit
The main benefit of Change for Good lies in its ability to merge practical sustainable actions with inspiring content. Some key figures and facts about the project include:
- Certified B Corporation since 2018.
- Led by experienced leaders since 1993 under its former name Atuação.
- Advances initiatives in sustainability, social impact, and curadoria (curation) in Brazil.
- Focuses on mobilização (mobilization) and comunicação (communication) to drive conscious consumption.
- Shows how daily choices in production, consumption, and investment can reduce inequalities, exclusions, and suffering.
Curated for Conscious Consumption
At its core, Change for Good operates as a conscious consumption platform that supports a wide range of sustainable initiatives. It takes the common act of consumption and transforms it into a tool for social and environmental change. The goal here is clear… every decision made at the checkout counter is a potential step toward a fairer, more balanced world. Aligning with the UN’s Sustainable Development Goals, this platform is dedicated to reversing trends of unchecked consumption by offering curated lists of products and partners that truly care about the well-being of people, animals, and the planet. The platform’s approach interweaves consultoria (consulting) with curadoria, supporting projects that are as socially motivating as they are ecologically necessary.
Leadership and Impact
Under the guidance of Renata Brunetti, who started leading the movement in 1993, Change for Good has grown into a benchmark for sustainability. Renata Brunetti and her team, featuring Renata Calmon Figueiredo and Juliana Rosa, have brought dynamic strategies to mobilize diverse audiences in favor of a better future. The team’s background spans law, social psychology, and strategic consulting, which, combined with their consultoria expertise, creates a unique leadership model. Their work not only stimulates conversation around sustainable practices but also showcases how the right mix of communication techniques and social mobilization can empower communities. With a bcorp score of 120, the project remains committed to the idea that every casual expenditure or strategic investment can shift the balance toward greater social justice and environmental care.
Sustainable Partnership and B Corporation
Change for Good is proud to be a B Corporation—a recognition that underscores its commitment to high social and environmental performance. This certification is more than just a badge; it represents the organization’s promise to operate transparently, treat stakeholders fairly, and create products and services that are responsible and sustainable. The platform’s partnership model seeks out products, services, and brands that resonate with the values of sustainability, and it strives to foster social mobilization and creative curadoria. By ensuring that every partner shares this mindset, Change for Good facilitates a network of sustainable commerce that is as engaging as it is transformative. Through consistent efforts in communication and mobilization, Change for Good turns everyday interaction into a powerful force for change.
The Transformative Power of Consumption
Consumption can be a form of power or, conversely, of submission. Change for Good demonstrates that making mindful, informed choices not only affects personal quality of life but also has larger implications for societal balance and environmental protection. Imagine every dollar spent as a vote for the kind of world that is desired—a world with reduced inequalities and sustainable methods of production, where quality of life and socio-environmental balance are prized. The approach is simple yet incredibly effective: when people invest in ethically produced goods and responsibly managed services, they enable a broader movement of responsible consumerism. The platform’s clear, conversational tone emphasizes that while change may be slow, it is both possible and absolutely necessary.
Project Impact
- SDG 1: No Poverty – Empowering communities through responsible practices.
- SDG 12: Responsible Consumption and Production – Advocating for sustainable consumption patterns.
- SDG 13: Climate Action – Driving efforts to reduce environmental impacts.
- SDG 10: Reduced Inequalities – Promoting fairness across different sections of society.
- SDG 17: Partnerships for the Goals – Fostering collaborative networks for sustained change.
Future Outlook
Change for Good continues to expand its influence by strengthening communication, mobilization, curadoria, and consultoria efforts in the for-profits industry. As the global landscape shifts toward greater emphasis on environmental care and social balance, the platform remains a cornerstone for those who believe in the transformative power of daily choices. Every conversation, every curated list, and every consultation contribute to a grander, more inclusive vision for the planet—a vision where consumption becomes a source of empowerment rather than compromise. With each step forward, the project underscores a profound message: that sustainable development is not only a lofty goal but a viable, exciting journey that transforms the quality of everyday life for communities, animals, and the environment alike.
