What Is Caliber’s AI Assistant?
Meet Caliber’s AI Assistant — a game-changer in brand and reputation tracking. This isn’t just any platform; it’s the world’s only customizable tool designed to track stakeholders in real time, giving you actionable insights about your brand and reputation. Forget the old guessing game about what people think of your business. With Caliber, you get a smarter, simpler way to keep your finger on the pulse of your corporate reputation and brand health, all day, every day.
The Main Benefit: Real-Time, Accurate Insights
What sets Caliber apart? It’s all about real people, real time. Here’s why it stands out:
- Thousands of daily interviews worldwide — making data fresh and representative.
- More accurate than traditional media monitoring or social listening tools.
- Insights that are way fresher than those old periodic reports or surveys.
- Real-time data that helps improve corporate communications, crisis response, and marketing activities on the fly.
- Built-in AI Assistant that answers your questions instantly — no dashboard deep-dives needed.
How Caliber Bridges the Gap Between Actions and Perceptions
One of the trickiest parts of reputation management is understanding how stakeholders perceive your ESG (Environmental, Social, and Governance) activities. Caliber helps close that gap by revealing how much your audience really knows, what resonates with them, and what they expect from you. This alignment between reality and perception is crucial for communicating your ESG performance effectively to the right people.
Customizable and Agile Platform for Every Organization
Caliber isn’t a one-size-fits-all solution. It’s fully customizable to fit your organization or sector. Whether you want to benchmark your brand against fierce rivals, compare across markets, or target specific stakeholder groups with tailored questions, Caliber’s got you covered. Plus, it integrates seamlessly with your existing business intelligence tools through open APIs, making data sharing and dashboard integration a breeze.
Expertise That Goes Beyond Data
Data is only as good as the insights you draw from it. That’s why Caliber offers more than just numbers. Their team of specialists provides workshops, bespoke consultancy, and detailed reports to help interpret your data. This expert support empowers businesses to make strategic decisions and build trust with their audiences — turning raw data into real-world impact.
Project Impact: Aligning with Global Goals
- Promotes responsible consumption and production (SDG 12)
- Supports industry innovation and infrastructure (SDG 9)
- Encourages partnerships for the goals (SDG 17)
- Enhances quality education through knowledge sharing (SDG 4)
- Fosters decent work and economic growth (SDG 8)
Versatile Solutions for Every Industry
Caliber offers two main versions to suit different needs. Caliber 360 helps organizations understand their entire stakeholder universe — perfect for broad brand and reputation monitoring. On the other hand, Caliber Focus zooms in on specific stakeholder groups, like customers or talent, to get deeper insights into their behavior and preferences. This flexibility means companies across industries — from healthcare navigating cyberattacks to manufacturing firms raising product awareness — can tailor Caliber to their unique challenges and goals.
