The Story Behind By Sarah
The story of By Sarah is deeply rooted in love and resilience. When Lauren was diagnosed with acute myeloid leukaemia, her sister Sarah stepped in as her stem cell donor. This act of love sparked a journey that would lead to the creation of a skincare line aimed at helping those with sensitive skin. As Lauren recovered, Sarah faced the challenge of finding suitable skincare products that could soothe her sister’s skin, which had been affected by cancer treatments. Unable to find what she needed, Sarah took matters into her own hands and began developing her own formulas. This was the birth of By Sarah, a brand that understands the unique needs of sensitive skin.
Personalized Skin Consultations
One of the standout features of By Sarah is their free skin health consultation. In just three minutes, customers can gain insights into their skin’s unique needs. This personalized approach allows individuals to receive tailored recommendations and a daily skincare routine that works specifically for them. The consultation is designed to empower customers, giving them the knowledge and tools they need to take control of their skin health. This service not only enhances the customer experience but also fosters a sense of community and support among users.
Commitment to Sustainability
By Sarah is not just about skincare; it’s about caring for the planet. As a certified B Corp, the brand is dedicated to sustainability and ethical practices. They prioritize using clinically studied, ethically sourced ingredients, ensuring that their products are not only effective but also environmentally friendly. By Sarah’s commitment to using recycled and recyclable packaging further demonstrates their dedication to reducing waste and promoting a healthier planet. This focus on sustainability aligns with the growing consumer demand for eco-friendly products and practices.
Building a Community
At the heart of By Sarah is a thriving community of customers who share their experiences and support one another. The brand encourages feedback and suggestions, creating a space where individuals feel valued and heard. This community-driven approach not only enhances customer loyalty but also fosters a sense of belonging. By Sarah believes that skincare is a personal journey, and they are committed to being there for their customers every step of the way. This connection between the brand and its customers is what sets By Sarah apart in the crowded skincare market.
Transparency and Trust
Transparency is a core value at By Sarah. The brand is open about its ingredient sourcing, product formulation, and supply chain practices. Customers can trust that they are using products that are free from harmful chemicals, parabens, and synthetic fragrances. By Sarah’s commitment to rigorous third-party testing ensures that their products are safe and effective for sensitive skin. This level of transparency builds trust with customers, allowing them to feel confident in their skincare choices.
Linking to Sustainable Development Goals
- Goal 3: Good Health and Well-being – Promoting skin health through natural products.
- Goal 12: Responsible Consumption and Production – Commitment to sustainable practices and ethical sourcing.
- Goal 13: Climate Action – Using recycled materials and reducing environmental impact.
- Goal 17: Partnerships for the Goals – Building a community and supporting each other.
- Goal 5: Gender Equality – Empowering women through business and community support.
By Sarah is more than just a skincare brand; it’s a movement towards healthier skin and a healthier planet. To learn more about their products and initiatives, visit By Sarah.
