What is Broko?
Broko is a mission-driven company shaking up the food system for the better. Focused on sustainability, quality, and fairness, it operates as a digital and logistic platform connecting Parisian chefs directly with French producers. Founded at the end of 2022, Broko works within a short supply chain, partnering with about thirty French producers who practice soil preservation and sustainable agriculture. The goal? To offer chefs and restaurateurs fresh, fully traceable fruits, vegetables, and legumes that respect both the seasons and the environment. No middlemen, no compromises—just good, honest food from the French terroir.
Main Benefits of Broko’s Model
Broko’s approach brings a bunch of advantages to the table, making life easier and better for both chefs and producers. Here’s a quick snapshot:
- Over 100 customers served, mostly restaurants and chefs in Paris.
- Monthly revenues around €75,000, reaching break-even point.
- Direct purchasing means simpler, fresher, and more economical products.
- Producers set their own prices, which stay stable throughout the season.
- All products come from French terroir—no Dutch potatoes or tasteless winter tomatoes here!
- Traceability and freshness guaranteed thanks to the short supply chain.
Commitment to Quality and Seasonality
At Broko, quality always comes before quantity. Forget about tasteless products without a story—every item is carefully selected from producers who respect the soil and the seasons. This means chefs get ingredients that are not only fresh but also full of flavor and character. The focus on French terroir ensures that the produce reflects the unique qualities of the region, making menus stand out and delight customers.
Supporting Producers and Fair Pricing
Broko isn’t just about delivering great food; it’s about supporting the people who grow it. The company works exclusively with small producers committed to sustainable agriculture in their territories. These farmers set their own prices freely, and those prices remain stable throughout the season. This approach guarantees better remuneration for producers and fosters long-term relationships based on trust and respect. It’s a win-win for everyone involved.
Meet the Team Behind Broko
The people driving Broko bring a mix of expertise and passion to the table. François, an agronomist and son of Normandy farmers, focuses on producer relationships and smooth operations. Cédric, an experienced entrepreneur, is the go-to person for chefs and restaurateurs, making sure their needs are met. Medhi, the warehouse manager, works the night and early morning shifts to prepare orders carefully. Flore, the customer marketing manager, builds strong connections between the brand and its partners, ensuring an exceptional experience all around.
Broko’s Impact on Sustainable Development Goals (SDGs)
- SDG 2: Zero Hunger – by promoting sustainable agriculture and supporting local producers.
- SDG 8: Decent Work and Economic Growth – through fair pricing and stable income for farmers.
- SDG 12: Responsible Consumption and Production – by encouraging seasonal, traceable, and environmentally respectful products.
- SDG 13: Climate Action – via soil preservation practices and reducing food miles with a short supply chain.
Looking Ahead with Broko
Broko is more than just a supplier; it’s a movement towards a fairer, more sustainable food system. By bridging the gap between producers and chefs, it creates a transparent and efficient marketplace that benefits everyone. As the company grows, it continues to champion quality, sustainability, and fairness—proving that good food can be good for the planet and the people who make it.
