What is BrazzCare?
BrazzCare revolutionized the manicure and pedicure industry. It didn’t just professionalize the traditional method — it elevated it, repositioned it, and took it global. The outcome? A brand-new global standard known as Brazilian Nail Care. This isn’t just about nails; it’s about safer, more sustainable, and more professional beauty services. Today, BrazzCare stands as a trusted reference in over 15 countries, bringing innovation, convenience, and quality to salons and beauty professionals worldwide.
Main Benefits of BrazzCare
Here’s what makes BrazzCare stand out:
- Presence in more than 15 countries, impacting thousands of salons and millions of clients.
- Creation of a new category: Brazilian Nail Care — a smarter, safer, and sustainable approach.
- Raised the bar for hygiene, design, and overall experience in professional nail aesthetics.
- Trusted global reference combining innovation with sustainability.
- Transformation of an undervalued method into a premium, internationally recognized standard.
The Origin Story
The idea behind BrazzCare was born in a humble hair salon room. With limited resources and no institutional support, but driven by one obsession — to change the professional nail aesthetics sector. It started with hygiene, moved on to design, and focused heavily on the overall client experience. This passion project quickly grew beyond its modest beginnings, proving that determination and vision can truly shake up an industry.
From Brazil to the World
While the concept of Brazilian Nail Care already existed in Brazil, no other brand had taken it global with such a clear identity and high-quality standards. BrazzCare stepped in to fill that gap, transforming the method into a global reference point. From Portugal to the world, the brand became synonymous with innovation and sustainability in the beauty industry, setting new standards everywhere it went.
The Visionary Behind BrazzCare
António Picado saw what many overlooked: a concept with huge potential but delivered with amateur solutions, lacking identity, structure, and brand value. With bold vision and a talented, determined team, he did what no one else dared — transforming this undervalued method into a premium category with international reach. BrazzCare wasn’t created by chance; it was built with intention, strategy, passion, and relentless execution.
Impact on Sustainable Development Goals (SDGs)
- SDG 3: Good Health and Well-being — promoting safer hygiene standards in beauty services.
- SDG 8: Decent Work and Economic Growth — professionalizing the nail care sector globally.
- SDG 9: Industry, Innovation, and Infrastructure — introducing innovation in traditional beauty methods.
- SDG 12: Responsible Consumption and Production — emphasizing sustainability in products and processes.
- SDG 17: Partnerships for the Goals — expanding global reach through collaboration with salons and professionals.
Why Choose BrazzCare?
Choosing BrazzCare means embracing a smarter, safer, and more sustainable way to deliver exceptional beauty services. It’s proof that beauty can be smart, safe, and global — without losing its soul. This brand leads the future of professional aesthetics with a new name, a new standard, and a fresh attitude: Brazilian Nail Care. It’s more than just nail care; it’s a movement that’s changing the game worldwide.
