What BrandIQ Is All About
BrandIQ is an award-winning market research agency based in Los Angeles, known for its expertise in both quantitative and qualitative brand research. This firm specializes in brand strategy, brand tracking, and innovation, blending insights with imagination to fundamentally transform brands. With a smart, thoughtful, and unique approach, BrandIQ tackles broad challenges faced by both local and global brands, making it a standout player in the advertising and market research industry.
The Main Benefits of Partnering with BrandIQ
Choosing BrandIQ means tapping into a wealth of experience and proven success. Here are some key facts and figures that highlight what makes them exceptional:
- Certified B Corporation with a strong B Corp score of 90.1
- Over two decades of delivering innovative solutions
- Expertise in brand strategy, brand tracking, customer research, and consumer insights
- Specialized industry knowledge in restaurant, food and beverage, and fashion market research
- Presence in 15 major U.S. cities, including Los Angeles, New York, and San Francisco
How BrandIQ Approaches Brand Tracking
BrandIQ’s brand tracking isn’t your typical run-of-the-mill process. Their methods are tailored to dig deep, uncovering a brand’s strengths and opportunities over time. This ongoing connection helps brands stay relevant and resonate more deeply with their audiences. It’s about making a deeper connection that goes beyond surface-level metrics—really understanding what makes customers tick.
Innovation at the Heart of BrandIQ
Innovation isn’t just a buzzword here—it’s a core part of BrandIQ’s DNA. They know that most new product innovations fail, but that’s where their expertise shines. Whether it’s rapid adjustments or full-on brand transformations, BrandIQ brings fresh, game-changing insights to the table. Their approach combines classic qualitative and quantitative research methods with novel twists, ensuring clients get the best of both worlds.
Purpose-Driven Market Research
BrandIQ operates with a clear purpose: to put the customer first. This mindful customer focus uncovers meaningful emotional needs that many brands overlook. By collaborating closely with clients, BrandIQ helps evolve brands to offer something customers truly care about. It’s a human-centered approach that balances science, art, intuition, and logic—making every insight count.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth – fostering innovation and job creation in diverse markets
- SDG 9: Industry, Innovation, and Infrastructure – driving brand innovation and strategic growth
- SDG 12: Responsible Consumption and Production – promoting mindful customer focus and sustainable brand practices
- SDG 17: Partnerships for the Goals – collaborating with clients and communities to create meaningful impact
BrandIQ’s Unique Industry Experience and Reach
With deep roots in industries like restaurant, food and beverage, and fashion market research, BrandIQ brings specialized knowledge that helps brands stand out. Their footprint spans across 15 U.S. cities—from Los Angeles to Washington DC, Denver to Miami, and beyond—making them a truly national partner. This extensive reach, combined with their passion and dedication, ensures clients receive insights that are both locally relevant and globally informed.
