What is Brand Geek?
Brand Geek is all about protecting the businesses that are changing the world®. It’s a unique blend of passion for brands, intellectual property (IP) law, and soulful, social enterprises that aim to make a positive difference—not just for their communities and the planet, but also in creating financial abundance. At its core, Brand Geek focuses on cultivating brand protection strategies tailored specifically for multiple-bottom-line social enterprises. This means helping organizations that care about more than just profit to safeguard their identities and innovations in a way that supports their mission and values.
Main Benefits of Brand Geek
Here’s a quick snapshot of what makes Brand Geek stand out:
- 18 years of trademark practice experience
- 10 years as a socialpreneur, deeply understanding social enterprises
- Representation of social enterprises, bands, and promoters worldwide
- Tailored legal services for individuals, NGOs, and for-profit organizations of all sizes
- Flexible engagement models: monthly retainers or project-based pricing
- Member of 1% for the Planet since 2006
- Involved with Social Venture Network since 2007
- Certified B Corporation since 2008 with a B Corp score of 113
The Role of Intellectual Property in Social Enterprises
Intellectual property is more than just legal jargon—it’s the backbone of brand protection, especially for social enterprises. Brand Geek helps clients craft, prioritize, and implement IP strategies that anticipate legal challenges before they arise. This proactive approach ensures that intangible property, like trademarks and IP assets, remain secure, allowing social enterprises to focus on their mission without worrying about losing control over their brand identity. It’s about turning legal protection into a strategic advantage.
Meet Lara Pearson: The Mind Behind Brand Geek
Lara Pearson is the intellectual property rights attorney driving Brand Geek’s mission. With nearly two decades of trademark law experience and a decade as a socialpreneur herself, Lara brings a unique perspective to the table. She’s not just a legal expert; she’s a teammate who understands the nuances of soulfulpreneurship and corporate social responsibility (CSR). Lara’s involvement in the communities she serves means she spots issues others might miss and crafts creative, often collaborative, solutions to complex legal challenges. Her work spans across Nevada and beyond, including specialized areas like cannabis law.
How Brand Geek Supports Corporate Social Responsibility
Corporate social responsibility is woven into Brand Geek’s DNA. The firm’s commitment to CSR is evident through its long-standing memberships and certifications, including being a Certified B Corporation and part of 1% for the Planet. These affiliations reflect a dedication to ethical business practices and environmental stewardship. By helping social enterprises protect their brands, Brand Geek amplifies their ability to operate responsibly and sustainably, multiplying positive impacts for communities and the planet alike.
Brand Geek’s Impact on Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth – Supporting social enterprises to thrive financially and ethically
- SDG 9: Industry, Innovation, and Infrastructure – Protecting intellectual property to foster innovation
- SDG 12: Responsible Consumption and Production – Encouraging sustainable business practices
- SDG 16: Peace, Justice, and Strong Institutions – Promoting legal frameworks that protect rights and fairness
- SDG 17: Partnerships for the Goals – Engaging with networks like Social Venture Network to amplify impact
Why Brand Protection Matters for Social Enterprises
In today’s fast-paced world, social enterprises face unique challenges when it comes to protecting their brands. Brand Geek understands that safeguarding trademarks and IP rights isn’t just about legal compliance—it’s about preserving the soul and story behind a brand. Without proper protection, social enterprises risk losing their identity, which can dilute their impact and financial sustainability. Brand Geek’s tailored strategies ensure that these organizations can confidently grow and inspire change, knowing their intangible property is in good hands.
