What Born Social Is All About
Born Social is an advertising and market research agency that’s all about working with the brands of tomorrow. Whether big or small, these brands share one thing in common: they’re future-focused, hungry, and hell-bent on squeezing every bit of value out of social media. With offices in London and New York, Born Social crafts strategies that blend creativity, media savvy, and influencer magic to help brands connect with their audiences in fresh, meaningful ways.
The Main Benefit: Driving Social Success with Real Results
Born Social’s approach isn’t just talk — it delivers measurable impact. Here’s a quick snapshot of what they bring to the table:
- Expertise across five core services: Strategy, Creative, Media, Management, and Influencer Marketing
- Proven success with big names like Nando’s, Uber, and Warner Bros Studio Tour London
- Geo-targeted ads that directly boost in-store purchases
- Innovative social strategies that capture Gen Z and internet culture vibes
- Consistent global social blueprints, like the ✨ Uberverse ✨, unifying brand messaging worldwide
How Born Social Tackles Brand Challenges
Every brand has its own story and hurdles, and Born Social knows how to tailor their approach accordingly. For example, when the pandemic threw chaos everywhere, they helped Dettol harness that chaos by launching an all-in-one Disinfectant Spray with a social campaign that resonated. Or take Tinder — as the app matured, Born Social helped balance its user base by capturing the hearts of singles aged 18-24. It’s all about understanding the audience and crafting strategies that hit the right notes.
Creative Campaigns That Speak Volumes
Creativity is at the heart of Born Social’s work. From spicing up Nando’s TikTok content to help it become a Gen Z pioneer, to weaving Kopparberg into the UK’s cultural fabric with nostalgic emotion, the agency knows how to make brands stand out. They don’t just create ads; they build stories and experiences that audiences want to engage with — whether it’s a hyper-targeted launch for Veet’s Dermaplaning Kit or a full-funnel paid campaign for digital ski coach Carv during a quiet season.
Bringing Social Media and Real-World Impact Together
Born Social understands that social media isn’t just about likes and shares — it’s about real-world impact. Their geo-targeted ads prove that social effectiveness can drive in-store purchases, bridging the gap between online buzz and offline sales. Brands like Valspar have benefited from campaigns timed perfectly for occasions like Mother’s Day, turning social awareness into tangible consumer action.
Project Impact: Aligning with Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth — fostering growth for future-focused brands
- SDG 9: Industry, Innovation, and Infrastructure — driving innovation in social media marketing
- SDG 12: Responsible Consumption and Production — promoting sustainable brand practices
- SDG 17: Partnerships for the Goals — collaborating with diverse brands and influencers
Why Born Social Stands Out in the Advertising World
What really sets Born Social apart is their ability to blend strategy, creativity, and media management into a seamless social-first approach. They don’t just follow trends — they set them, helping brands like Chilly’s Bottles leave a mark in a crowded market or Bravissimo translate their in-store experience onto social platforms. With a B Corp score of 89.8, Born Social also demonstrates a strong commitment to ethical business practices, making them a trusted partner for brands that care about impact as much as results.
