What is Blurred Communications Consultancy?
Blurred is a communications consultancy built for a blurred world. It’s all about blending strategic communication, creative campaigning, and sustainability consultancy into one seamless service. The agency is known for award-winning work that pushes boundaries and delivers real impact. Whether it’s strategic stakeholder communications or creative campaigns that bring purpose and values to life, Blurred focuses on leadership that goes beyond just thought leadership. Their approach combines expert communication counsel with deep subject-matter expertise, aiming for reputational, commercial, and societal impact.
Main Benefits and Recognitions
Blurred’s work doesn’t just look good on paper—it’s been recognized across the board. Here are some highlights:
- Winner 2025: Best Use of Social Media and/or Influencers for “Custard by Giggs,” created for Oatly
- Highly Commended 2025: Best Consultancy for Corporate or City Communications
- Shortlisted 2025: Best Integrated Agency
- Winner 2025: One of the 50 Best Agencies in the UK, recognized for Consumer Marketing and Corporate Communications
- Shortlisted 2025: Consultancy of the Year
These accolades highlight the agency’s ability to deliver creative, strategic, and sustainable solutions that resonate with clients and audiences alike.
Creative Campaigning That Makes a Difference
Blurred’s creative campaigns are designed to do more than just catch the eye—they bring purpose and values to life in ways that build business and brand. From shifting reputations to influencing policy, behavior, or societal change, their campaigns are crafted to deliver measurable impact. Take “Custard, by Giggs” for Oatly, for example—a culturally connected campaign featuring rapper Giggs that tackled dairy alternatives with humor and shareability. Or “Men On A Mission” for Diageo, which encourages men over 50 to drink less, addressing a serious health risk with a relatable message.
Sustainability, Purpose, and Impact at the Core
Helping businesses become better and tell better stories is central to Blurred’s mission. Their full suite of ESGP services includes materiality mapping, ESG benchmarking, gap analysis, training, and Purpose identification. This means clients get support that’s not just about ticking boxes but about genuinely improving their sustainability and impact. From the groundbreaking “Plastic Waste-Makers Index” for the Minderoo Foundation to reshaping investor perceptions for ABF PLC and Primark, Blurred’s work drives transparency and progress on environmental and social risk factors.
Strategic Communications That Lead
Blurred believes in leadership that’s more than just talk. Their strategic communications combine expert counsel with deep subject knowledge to create real impact. This means reputational gains, commercial success, and societal benefits all rolled into one. For example, their work with DRINKiQ, Diageo’s responsible drinking platform, tackles harmful drinking among older men—a material business risk—by aligning corporate purpose with consumer-targeted action. It’s about making communications that matter, not just noise.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 3: Good Health and Well-being – through campaigns like “Men On A Mission” addressing harmful drinking
- SDG 12: Responsible Consumption and Production – via initiatives like Oatly’s carbon labelling campaign
- SDG 13: Climate Action – highlighted in the “Climate Labelling: Why Not?” campaign
- SDG 14: Life Below Water – through tackling plastic waste with the “Plastic Waste-Makers Index”
- SDG 16: Peace, Justice and Strong Institutions – by promoting transparency and anti-corruption policies
Insights and Company Values
Blurred stays ahead by sharing the latest news and views, like their reflections on what happens when corporate purpose meets consumer action. Their “I Am Not A Typo” campaign, which challenges the exclusion of people whose names are often flagged as typos by devices, was shortlisted for Best Social Purpose Campaign at the Corporate Comms Awards 2025. The agency also upholds strong values with policies on diversity, equity & inclusion, dignity at work, anti-slavery, bribery and corruption, data privacy, and environmental responsibility. Their board of directors includes Nik Govier, Katy Stolliday, Stuart Lambert, Emma Weisgard, and Tim Bourne, ensuring leadership with vision and integrity.
