What is BITE?
BITE is all about pushing the culinary agenda through organic and sustainable beverages. It’s where a coffee break turns into more than just a caffeine fix, where an alcohol-free drink becomes a toast to everyday moments, and where an aperitif helps you unwind and relax your mind. BITE’s drinks are crafted to bring more to the table than you’d expect. They aim to become an essential part of the culinary culture and experience, blending taste with purpose.
Main Benefits and Key Milestones
BITE’s journey is marked by exciting milestones and impactful achievements. Here are some key facts that highlight its growth and influence:
- October 2018: The Syrup Company ApS was officially incorporated, starting out in a cozy Copenhagen speakeasy bar.
- February 2019: First products launched at popular spots like Sonny, Restaurant no.2, Aamans, and The Living Room.
- April – June 2019: Selected from 1,200 startups worldwide to join IKEA Bootcamp, leading to the creation of Anaperitivo.
- October 2021: Received Innobooster research grant for stabilizing bitterness in organic beverages.
- January 2022: Began exporting through an exclusive distributor in Belgium.
- March 2022: Rebranded from The Syrup Company to BITE The Culinary Beverage Brand.
- June 2022: Became the exclusive supplier of beverage mixes for Roskilde Festival.
- July 2022: Expanded to the UK with Dining Six partnership across Copenhagen, Aarhus, and London.
- October 2022: Collaborated with IKEA to test Non-Alcoholic Spirits in IKEA restaurants.
- November 2022: Entered the U.S. market with Dynamic Beverage Consultants and Helmsman Imports.
- March 2023: Secured multinational contracts with bakery and cafe chains in Denmark, Portugal, Germany, and France.
- July 2023: Awarded an 8.0 million DKK grant alongside Københavns Universitet and Aalborg Universitet for organic stabilizer research.
The Story Behind BITE
BITE’s story began in Copenhagen’s iconic meatpacking district back in 2017. What started as producing the first batches out of a friend’s bar quickly evolved into consulting some of New York’s most prolific restaurants and collaborating with big names in the beverage industry. The team’s mission? To create unique beverages that focus on sustainability—not just for the planet but also for partners’ businesses and guests’ culinary experiences. It’s a journey fueled by passion, innovation, and a commitment to raising the bar with every batch.
Innovative Collaborations and Research
Innovation is at the heart of BITE’s approach. The brand doesn’t just create beverages; it co-creates experiences. Collaborations with industry leaders and participation in programs like IKEA Bootcamp have led to groundbreaking products like Anaperitivo. Research grants such as the Innobooster and the recent 8.0 million DKK funding for organic stabilizers highlight BITE’s dedication to pushing boundaries in beverage science. These efforts ensure that every sip is not only delicious but also thoughtfully crafted with sustainability and quality in mind.
Expanding Global Footprint
BITE’s reach has grown impressively over the years. From humble beginnings in Copenhagen, the brand now exports to Belgium, the UK, and the U.S., partnering with distributors and consultants to bring its unique beverages to a wider audience. Multinational contracts with bakery and cafe chains across Europe further cement BITE’s position as a global player in the culinary beverage scene. This expansion reflects the brand’s ability to adapt and thrive in diverse markets while staying true to its core values.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production – through sustainable beverage creation and organic ingredients.
- SDG 13: Climate Action – by focusing on environmentally friendly production methods.
- SDG 17: Partnerships for the Goals – collaborating with universities, festivals, and global distributors.
- SDG 3: Good Health and Well-being – promoting alcohol-free and organic beverage options.
Looking Ahead
BITE continues to push forward, always striving to create the next new thing in the world of culinary beverages. With a strong foundation built on sustainability, innovation, and collaboration, the brand is set to keep transforming how people experience drinks. Whether it’s a coffee break, a casual toast, or a relaxing aperitif, BITE’s beverages invite everyone to savor the moment and enjoy something truly special. The journey is ongoing, and the best is yet to come…
