What is Behavioural Science AI in Legal Tech?
Imagine turning the unique expertise of individual lawyers into a shared treasure chest of knowledge that benefits the entire firm. That’s exactly what Behavioural Science AI does. It’s a pioneering technology designed to surface and systemise the invisible expertise that drives a law firm’s success — transforming it into everyday knowledge assets shared across teams, matters, and clients. This isn’t just about storing information; it’s about capturing the deep, tacit know-how that senior lawyers carry and making it accessible firm-wide. The Let’s Think® Knowledge Exchange is the platform that brings this vision to life, enabling law firms to apply senior lawyers’ signature thinking and know-how to create firmwide knowledge assets from what was once siloed expertise.
Main Benefits of Behavioural Science AI for Law Firms
Here’s the real magic — the benefits that law firms can tap into:
- Centralised Legal Brain: Every case benefits from the firm’s collective wisdom — past and present.
- Improve Training: Fill gaps caused by hybrid working and AI automation, giving juniors ongoing access to senior expertise.
- Free Up Senior Lawyers’ Time: Reduce repeat knowledge sharing, allowing them to think once, use many.
- Scale Mentoring: Enable senior lawyers to mentor hundreds of juniors at once.
- Reduce Write-Offs: Improve billing narratives through clearer articulation of value-based work.
- Protect Intellectual Capital: Retain critical knowledge when lawyers leave or retire.
How Behavioural Science AI Works
The process is pretty straightforward, but powerful. First, guided questions help senior lawyers reflect and articulate their tacit knowledge in minutes. Then, Behavioural Science AI analyses and organises those insights into clear, reusable reflections. Finally, these reflections become knowledge assets embedded into firm-wide systems and workflows — accessible to teams, across the firm, and even with clients. It’s like capturing a conversation once and replaying it whenever needed, but way smarter. This approach unlocks a valuable data set that’s currently missing from most firms, turning expert reasoning and decision-making into a scalable resource.
The Science Behind the Technology
Built on over 25 years of behavioural science practice, this AI is trained in expertise, learning, and cognition using advanced interviewing and knowledge-elicitation techniques. It’s not about replacing human thinking — far from it. Instead, it amplifies it. By decoding expert reasoning and decision-making, Behavioural Science AI captures deep, tacit expertise and spreads it across the organisation. This science-led technology bridges the gap between generative AI architectures and human expertise formalisation, evolving legal tech beyond simple automation tools to something far more impactful.
About Let’s Think® and Its Vision
Let’s Think® is a software company with a bold vision: to help people think brilliantly. Founded in London in 2022, the company combines breakthrough research in human expertise formalisation with cutting-edge AI. Their SaaS-based Knowledge Exchange platform is the first applied AI solution that helps law firms catalogue and monetise the intellectual capital that drives their success. Proudly accredited as a B Corp, Let’s Think® is committed to social and environmental impact, considering the interests of customers, employees, suppliers, communities, investors, and the environment in every decision.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 4: Quality Education — Enhances training and mentoring in legal professions.
- SDG 8: Decent Work and Economic Growth — Improves productivity and knowledge retention.
- SDG 9: Industry, Innovation, and Infrastructure — Advances legal tech innovation.
- SDG 10: Reduced Inequalities — Democratizes access to senior expertise across the firm.
- SDG 12: Responsible Consumption and Production — Promotes efficient use of intellectual resources.
- SDG 17: Partnerships for the Goals — Collaborates with law firms and accelerators to scale impact.
Looking Ahead: The Future of Legal Expertise Sharing
As law firms navigate the challenges of hybrid working and rapid AI automation, Behavioural Science AI offers a fresh way to keep human expertise front and centre. By capturing and sharing the nuanced thinking of senior lawyers, firms can build a living, breathing knowledge base that grows with them. The Let’s Think® Knowledge Exchange is more than just software — it’s a new approach to legal knowledge management that promises to transform how firms think, learn, and succeed together. The future? It’s all about amplifying human thinking with smart, science-led technology.
