Discovering Beabond: Contemporary Fine Diamond Jewellery
Beabond is the home of contemporary fine diamond jewellery. Its designs draw inspiration from mid-century design principles, respecting form and material—a philosophy that champions fewer, better things. This brand explores the enduring nature of precious materials; diamonds and coloured gems that carry unique stories. Paired with a fascination for Africa’s untamed nature, this passion guides everything Beabond creates. Jewellery here isn’t just an accessory; it’s something that stirs the soul and is meant to be worn and loved every day.
The Heart of Beabond: Craftsmanship and Ethics
Beabond’s commitment goes beyond aesthetics. It’s about integrity and responsibility. Here’s what stands out:
- Every piece is crafted by master artisans, ensuring exquisite quality.
- Only the finest materials are used, highlighting beauty and durability.
- Ethical sourcing is a core value, reflecting respect for people and the planet.
- The brand supports organisations protecting wildlife, ocean life, and biodiversity across Africa.
- Its dedication echoes a deep connection to the African continent.
The Story Behind the Name: A Legacy of Adventure
Beabond is named after founder Ferelith Moltke’s grandmother, Beatrice Bond, who was born in Africa. Beatrice’s lineage is as captivating as her life—she descends from the 16th-century Elizabethan spy John Bond. Fun fact: the Bond family motto, “The World Is Not Enough,” was famously adopted by Ian Fleming’s iconic secret agent, James Bond. This rich heritage adds layers of meaning to the brand’s identity.
Ferelith’s Journey: From England to Africa
Growing up in England, Ferelith was surrounded by tales of adventure from her family. Then, serendipity stepped in—she moved to Africa, continuing the family’s deep connection to the continent. Living in Botswana for five years, she rediscovered a profound bond with nature. This experience sparked the creation of Beabond, blending heritage, nature, and artistry into every piece.
Design Philosophy: Fewer, Better Things
Beabond’s design ethos is simple but powerful. Inspired by mid-century principles, it respects form and material, focusing on quality over quantity. This approach means each piece is thoughtfully created to last, both in style and substance. It’s jewellery that tells a story, holds meaning, and invites daily wear—because beauty should be part of everyday life, not just special occasions.
Beabond’s Impact: Supporting a Sustainable Future
- SDG 12: Responsible Consumption and Production – through ethical sourcing and sustainable craftsmanship.
- SDG 14: Life Below Water – by supporting ocean life protection initiatives.
- SDG 15: Life on Land – through backing organisations that safeguard wildlife and biodiversity in Africa.
- SDG 8: Decent Work and Economic Growth – by employing master artisans and promoting fair labor practices.
Why Beabond Matters: More Than Just Jewellery
Beabond isn’t just about creating beautiful pieces; it’s about connection—connecting with heritage, nature, and values. Every diamond and coloured gem carries a story, every design reflects a philosophy, and every purchase supports a greater cause. It’s jewellery with soul, crafted to be cherished every day, reminding wearers of the wild beauty of Africa and the timeless power of precious materials.
