What the Project Is
“AVANZA CON SENTIDO” stands as a unique social laboratory that designs and deploys tailored strategies and programs aligned with the purpose of each client. The project is all about crafting customized solutions according to what each company truly needs. It listens intently, understands deeply, and empathizes with every detail to create programs that resonate. This approach, set in a framework that values clarity and a strong sense of direction, lets each initiative advance with meaning. The project’s core identity is a blend of strategic design and heartfelt social commitment—an endeavor that advances both people and companies with purpose.
Main Benefits and Key Figures
The project brings impactful benefits to various sectors, and its effectiveness is reflected in notable achievement figures:
- Over 1500 entrepreneurs received training to improve their businesses.
- Over 1000 schoolchildren participated in engaging educational programs.
- Over 4000 anemia screenings were conducted for children to support health initiatives.
- Respected clients including Backus, Banco de Crédito del Perú, AFP Integra, and many more have placed their trust in the project.
Project Purpose and Strategy
At the heart of the project is the ideal of advancing with purpose. Every strategy and program is designed to not only address the immediate needs of companies but also to nurture longer-term sustainable growth. With a focus on corporate volunteering (voluntariado corporativo) and a clear commitment to desarrollo sostenible, the methodology ensures that every initiative contributes meaningfully. There is a strong emphasis on responsabilidad social and fostering emprendimiento—the approach marries conscious capitalism with a deep commitment to purpose, ensuring that each strategy is implemented with a clear focus on empresas con propósito and a robust estrategia that drives effective results.
Operational Approach and Teamwork
The operational approach is marked by a combination of listening, understanding, and empathy. This dynamic process ensures that every facet of the strategy is informed by the real needs and insights of clients and beneficiaries alike. The team behind the project contributes with energy and expertise—from high-impact sustainable development strategies to closely monitoring even the smallest details. The collaborative environment within the project makes room for innovation and practical solutions, creating an atmosphere where excellence isn’t just aimed for—it’s achieved consistently. The collaboration is not only professional but also incredibly heartfelt, reflecting an ethos that values human connection as much as measurable impact.
Commitment to Excellence and Principles
Every initiative under the project is driven by a set of core principles that guide its actions. It is believed that putting people first is essential, and it never misses the chance to impact even the smallest details. The work is done with unwavering excellence and a genuine sense of heart, values that have built a strong foundation of trust with both partners and beneficiaries. Casual yet committed, the project’s team operates with a deep respect for the philosophy of Ikigai—a Japanese proverb meaning purpose—encouraging companies and individuals alike to live and act in alignment with their deepest sense of meaning.
Project Impact and SDGs Alignment
- Sostenibilidad: Upholding sustainable practices in every project.
- Voluntariado Corporativo: Encouraging corporate volunteering for community development.
- Desarrollo Sostenible: Implementing strategies that support long-term sustainable growth.
- Emprendimiento: Fostering entrepreneurial spirit and innovation.
- Responsabilidad Social: Advocating for socially responsible practices that make a difference.
- Capitalismo Consciente: Promoting economic activity aligned with ethical and conscious values.
- Propósito: Ensuring that every action is infused with meaning and intention.
- Empresas con Propósito: Empowering companies to integrate purpose in their core business strategies.
- Estrategia: Developing preciously crafted strategies that reflect a deep understanding of client needs.
Final Thoughts and Social Commitment
The project doesn’t simply articulate a vision—it actively implements programs that transform lives. The team, led by experienced professionals including General Manager Alexandra Infante, Project Manager Paula Parodi, and Project Leader Gastón Madueño, works with a genuine desire to leave a positive impact. Alongside key contributors like Yanise Orrego (Communications Coordinator) and Mariana Salinas (Senior Project Analyst), the project is driven by an authentic commitment to shifting the paradigm towards sustainable and socially responsible business practices. The methodology is one that prioritizes engagement and community involvement, a reflection of both corporate voluntariado and responsabilidad social. This project is not just a theoretical exercise; it stands as a living, evolving example of how companies can advance with sentido—a deeply imbued purpose that nourishes both the organization and society at large.
