What is the Project?
AUARA is a social enterprise. The simple yet powerful vision behind AUARA is that together – yes, together – it is possible to end the greatest poverty: the lack of drinking water that affects more than 700 million people. AUARA dedicates 100% of its profits to developing projects for access to drinking water for those who need it most, selling unique products for their design and sustainability. Every word in this approach holds genuine commitment, and the enterprise is driven by the belief that small acts can make a huge difference.
Main Benefit
- AUARA pack 24 bottles 100% recycled r-PET of 501 ml
- AUARA pack 6 bottles 100% recycled r-PET of 1.501 ml
- For every box of 24 units, 50 liters of drinking water are generated in developing countries
- For every pack of 6 units, 36 liters of drinking water are generated in developing countries
- AUARA, Natural Mineral Water – weak mineralization; and for the smaller pack, weak mineralization, low in sodium and alkaline
Sometimes, the details speak volumes about the care put into the mission.
Innovative Sustainability in Every Bottle
The dedication to sustainability is at the core of the project. By selling products that are not only uniquely designed but also built on eco-friendly principles, the initiative emphasizes the importance of responsible consumption. AUARA’s unique products include packs made entirely with 100% recycled r-PET – a choice that resonates with environmental consciousness. Every bottle that leaves the production line carries a promise of a better, more sustainable future. This approach isn’t just about marketing a product; it’s about transforming waste into a resource and offering drinking water with care for the planet.
Tackling Water Scarcity Head on
The heart of the issue lies in the stark reality that more than 700 million people suffer from the lack of drinking water. AUARA’s strategy is not to make generic donations but to work directly with specific projects that target the problem. Instead of simply handing out funds, the enterprise generates measurable outcomes – for every sale of a box or a pack, tangible liters of drinking water are produced and delivered to developing countries. It is an approach where every purchase is directly linked to the creation of lasting change, merging commerce and compassion in an elegant, purpose-driven cycle.
Eco-Friendly Packaging Innovation
The innovation in packaging cannot be overlooked. By opting for 100% recycled r-PET material, the products highlight the balance between sustainability and functionality. The design is not merely about aesthetics; it reflects an inherent respect for natural resources. The use of recycled materials ensures that the packaging leaves a minimal environmental footprint while still offering reliable protection for the natural mineral water. This clever twist – turning recycled plastic into a valuable asset – sends a strong message about the possibilities that arise when eco-friendly innovations are embraced wholeheartedly.
Project Impact on SDGs
- SDG 1: No Poverty – Addressing the lack of basic amenities by transforming profits into life-changing projects.
- SDG 3: Good Health and Well-Being – Ensuring access to clean drinking water is a cornerstone of community health.
- SDG 6: Clean Water and Sanitation – Directly targeting the water crisis by generating drinking water through product sales.
- SDG 12: Responsible Consumption and Production – Promoting eco-friendly practices in packaging and production.
Looking Toward a Brighter Future
The campaign for clean water is a journey filled with determination and innovation. AUARA exemplifies how business can be a force for good by intertwining commercial success with significant social impact. Every pack sold represents more than just a product – it is a means to bring hope and essential resources to those in need. The narrative of AUARA is one of purposeful progress, where the commitment to using profits exclusively for projects ensures that the donations remain specific, accountable, and effective. This model ensures that no generic donations are made; instead, each effort is deployed within projects designed to make a real difference in communities struggling with water scarcity.
There’s a rhythm to the work—steady, thoughtful, and infused with a passion for change. The approach, a blend of environmental sensitivity, design innovation, and concrete social action, stands as a testament to what can be achieved when sustainability meets social commitment. With every bottle produced, the idea remains the same: clear, accessible drinking water can change lives, give dignity back to communities, and inspire more companies to follow a similar path. The initiative doesn’t just stop at water; it paves the road toward a future where sustainability and social impact are the norm, not the exception.
