What is Ample’s Sustainability-Enriched Payment Experience?
Ample is all about creating a positive payment experience that’s deeply rooted in sustainability. Imagine making purchases where every transaction is enriched with clear, merchant-level ecolabels and social tags — helping customers make choices that truly align with their values. This isn’t just about carbon footprints; it’s a whole new way to look at payments, designed for banks, e-commerce platforms, maps, and search services. The goal? To simplify sustainability and empower consumers with transparent, trustworthy information right at checkout.
The Main Benefit: Trust and Transparency in Every Transaction
Here’s why Ample stands out:
- 83% of consumers say they’d trust a brand’s sustainability claims if verified by a third party.
- 75% of people want to know more about the environmental impact of how they spend their money.
- Over 80 ecolabels and social tags including Female-Led, Employee Owned, Co-Operative, Living Wage Employer, Domestic Production, Reduce Emission, Cruelty-Free, Certified Organic Products, Fair Tax, and more.
- Thousands of data points digested — from accreditations and certifications to policies and industry standards — to fight greenwashing.
In short, Ample builds trust by verifying data and making it easy for customers to make confident, value-aligned decisions.
How Ample Simplifies Sustainability Data
At the heart of Ample’s approach is the Data Tree — a modular framework that takes all kinds of messy, unstructured sustainability data and transforms it into clear, consumer-tailored insights. No more guessing games or vague claims. Instead, customers get straightforward info that helps them understand the real impact behind their purchases. This modular setup means it can flexibly fit into different platforms, making sustainability accessible and actionable.
Looking Beyond Just Carbon Emissions
Ample doesn’t stop at carbon. It assesses merchants across more than 20 sustainability themes, offering a holistic evaluation of both environmental and social impacts. This broad lens captures everything from fair labor practices to ethical sourcing, ensuring that sustainability is viewed in its full complexity. It’s a fresh perspective that goes way beyond the usual carbon talk, giving consumers a richer, more complete picture.
Eco-Labels and Social Tags: What They Really Mean
With over 80 labels and tags, Ample’s system highlights a wide range of sustainability credentials. These include things like Female-Led businesses, Employee Owned companies, Co-Operatives, Living Wage Employers, and Domestic Production. Plus, environmental tags such as Reduce Emission, Cruelty-Free, Certified Organic Products, and Fair Tax. These labels aren’t just buzzwords — they’re verified markers that help customers quickly spot brands that align with their values. It’s about making sustainability simple and meaningful.
Project Impact: Aligning with Global Goals
- SDG 8: Decent Work and Economic Growth
- SDG 9: Industry, Innovation, and Infrastructure
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 5: Gender Equality
- SDG 10: Reduced Inequalities
Driving Customer Engagement and Elevating Payment Experiences
By unlocking the power of verified sustainability data, Ample helps brands deepen customer relationships and boost engagement. When shoppers see transparent, trustworthy ecolabels and social tags, they feel more confident and connected to the brands they support. It’s a win-win — customers get to make informed choices, and businesses build loyalty through authenticity. Ultimately, Ample is redefining what it means to pay sustainably, turning everyday transactions into opportunities for positive impact.
