What is Amalthea?
Worldwide shipping | Shipping within 2 days… Amalthea is a moment for one’s own. Founded when a career in finance no longer made sense, Amalthea emerged from the need to realign personal values with work—sharing, well-being, trust. The launch in October 2018 marked a turning point: a conscious decision to put nature at the center of beauty. This project is about reclaiming a personal connection with life, ensuring that every product reflects a commitment to natural simplicity and safety.
Main Benefit
- Worldwide shipping with prompt delivery (within 2 days)
- A beauty routine designed in 4 key moments dedicated to specific skin and hair needs
- Products tailored to skin type without gender-specific limitations
- Sustainable choices through refillable glass bottles and eco-friendly packaging
- A personalized beauty routine that evolves with the seasons, life paces, and skin changes
Cosmetics Revolution: Returning to the Roots
The reflections on the cosmetics industry are at the core of this project. The longstanding belief that beauty is eternal youth—with wrinkle-free, blemish-free perfection—has been challenged. Instead of subscribing to the idea of applying eight to ten products every day with questionable ingredients, Amalthea offers a refreshing alternative. It questions the waste, the over-packaging, and harmful components that constantly appear in new scientific studies. This becomes not just a change in products but a revolution, a return to what truly matters: nature, simplicity, and authenticity…
Nature as Inspiration
Inspired by deep-rooted convictions about the environment and personal well-being, the brand’s name itself—Amalthea—is a tribute to Zeus’ nurturing mother. The story is enlivened by the involvement of Alexandre – Amadeus, a brother who joined just a few weeks after the inception. Their shared vision celebrates abundance and nature’s resources by offering simple, safe, and organic moments designed to meet the daily needs of both skin and hair. It is a celebration of the earth’s natural gifts, reminding everyone of the beauty embedded in the very roots of life.
The Art of a Tailored Beauty Routine
Taking cues from the idea that skin changes as seasons pass and as life progresses, this project delivers more than merely cosmetic products. Amalthea introduces beauty routines that are as dynamic as the individuals who use them. With a focus on three distinct facial moments, one for the body, and an extra one for hair, the approach is simple yet effective. The routine is refined over time to ensure optimal performance. Whether the refill is done in the Parisian boutique at 39 rue des Gravilliers or conveniently by mail, it stands as a testament to adaptability and personalized care…
Simple, Safe, and Organic Moments
At its essence, the project is built upon the promise of creating organic moments that are both effective and respectful of the environment. The approach avoids the overuse of products and ingredients whose harmfulness is under regular scientific scrutiny. Instead, it presents a refreshed narrative: cosmetics by skin type that are non-gendered, designed to foster well-being through nature’s own safe ingredients. It embraces the philosophy that beauty need not be complicated to be luxurious. The choices made—from using glass, refillable bottles to synchronizing with the natural ebb and flow of life—underscore a commitment to sustainability that echoes throughout the entire brand.
Project Impact
- SDG 3: Good Health and Well-being – by promoting routines that respect both body and environment
- SDG 12: Responsible Consumption and Production – through the use of refillable glass bottles and sustainable packaging
- SDG 13: Climate Action – with eco-friendly practices reducing waste and emphasizing natural resources
- SDG 9: Industry, Innovation, and Infrastructure – by revolutionizing conventional cosmetic routines
- SDG 17: Partnerships for the Goals – by integrating local boutique experiences with global online access
Future Endeavors in Sustainable Cosmetics
Amalthea is more than a brand—it is a movement toward redefining beauty. The journey began with a personal quest for authenticity and has grown into a revolution that challenges standard industry practices. This ongoing project not only provides a refined beauty routine but also aims to be a catalyst for future sustainable innovations in cosmetics. In a world where personal well-being and environmental care often get overlooked, Amalthea stands as a beacon of hope: a future where beauty embraces nature, and sustainability is an everyday choice. Every interaction with the brand, whether in the boutique or online, becomes an eco-friendly act that nurtures both the skin and the planet.
