What is Alter Ego?
Alter Ego is a game-changer for brands looking to step up their online shopping experience. It offers an easy-to-adopt Virtual Try-On (VTO) technology that’s based on production data. Basically, it takes your standard production info—like sewing patterns and fabric details—and turns it into a real-time 3D simulation over your customer’s personalized avatars. This means shoppers can see how different sizes fit, get a feel for the fabric stretch, and shop with way more confidence. With online sales booming, this kind of customization isn’t just cool—it’s becoming essential.
Main Benefits of Alter Ego
Here’s why brands and shoppers alike are loving Alter Ego:
- 22% reduction in returns reported by early customers.
- 13% boost in conversion rates.
- Customers who digitally try on clothes are twice as likely to make a purchase.
- Fewer returns mean fewer transports, which leads to less CO2 emissions—good for the planet!
How Shoppers Experience Alter Ego
Shopping online just got a whole lot easier. Alter Ego lets shoppers create their own avatars in two simple ways: either by snapping a full-body picture in tight clothes or by sharing a photo plus their height and weight. This creates a digital avatar with 97% accuracy in measurements. Then, shoppers can see the clothes on their avatar in 3D, in real-time, checking out every size and how the fabric moves. It’s like trying on clothes without leaving your couch.
How Brands Integrate Alter Ego
For brands, the process is straightforward and efficient. First, integrate Alter Ego’s plug-in into your e-commerce platform—whether that’s Shopify or another system using their universal plug-in. The plug-in can be customized to match your brand’s look and feel. Next, Alter Ego processes your production data—sewing patterns, gradings, fabric info—to create accurate 3D models. Brands can preview these models on a dedicated platform before launching them live. And just like that, the virtual try-on feature is ready to roll.
The Technology Behind Alter Ego
What sets Alter Ego apart is its state-of-the-art tech, built on years of research. The avatar creation tech is super precise, hitting 97% accuracy in measurement extraction from just a picture or a few questions. This means the 3D avatars truly represent any shopper’s body. Plus, the system digitizes garments directly from sewing patterns, performing auto-sewing and dressing avatars in real-time. It even factors in fabric properties to make the simulation as realistic as possible. This isn’t just virtual dressing—it’s a high-fidelity experience.
Impact on Sustainability and Society
- SDG 9: Industry, Innovation, and Infrastructure – by advancing digital tech in fashion retail.
- SDG 12: Responsible Consumption and Production – through reducing returns and waste.
- SDG 13: Climate Action – by cutting down CO2 emissions linked to transport and returns.
- SDG 8: Decent Work and Economic Growth – supporting new tech adoption in retail sectors.
Why Alter Ego Matters in Today’s Market
With nearly 30% of online purchases getting returned—and over 70% of those returns due to sizing or fit issues—customers often end up frustrated, and brands lose revenue. Alter Ego tackles this head-on by giving shoppers a tailored, interactive experience that builds trust and satisfaction. It’s not just about reducing returns; it’s about creating a shopping journey that feels personal and reliable. In a world where online shopping is king, this kind of innovation is exactly what brands need to stay ahead.
