What Innate Motion Is All About
Innate Motion stands out as a global leader in humanizing business. It’s not just a tagline—it’s a movement. The idea? Humanizing business isn’t some exclusive club or a luxury reserved for a few. Nope, it’s an open door for any organization ready to take that leap. By partnering with leaders across industries, markets, and geographies, Innate Motion makes transformation not just possible, but inevitable.
The Main Benefit: Tangible Growth with a Human Edge
Growth that lasts—that’s the promise. But it’s not just about numbers on a spreadsheet. It’s about meaningful, measurable outcomes that stick around for the long haul. Here are some key figures and facts that highlight the impact:
- The global kitchen appliances market is projected to grow to US $296 billion by 2032.
- 25% of the global population is Muslim, and a quarter of that group are Millennials.
- By 2022, 100% of Blédina’s vegetables were sourced in France, reinforcing a commitment to local, sustainable farming.
- Employee Value Proposition (EVP) co-created with input from 600+ employees across Asia.
- In 2021 and 2022, about 500,000 people in the Netherlands took at least a week off work after losing a loved one.
- 87% of parents want their children to grow up in households where hygiene tasks are shared equally.
- Fixing our food system is essential—this article explores a regenerative path forward with insights from Unilever’s April Adams-Redmond.
The Human Approach to Business: More Than Just a Nice-to-Have
Remember when the human approach to business was just a “nice-to-have”? Like quirky office perks or Google’s playful nap pods—fun, but not essential. It used to be something that boosted brand equity but stayed on the sidelines as a feel-good factor. Well, times have changed. Today, it’s a core pillar, a must-have for brands and organizations that want to stay relevant and thrive in a world that demands more.
The Shift: Why Humanizing Business Is Now a Necessity
It’s no longer a trend or a buzzword. The human approach to doing business has shifted from optional to necessary. Brands, corporations, and organizations face fierce competition—not just for customers, but for talent, attention, and investment. The stakes? Higher than ever. Businesses are expected to perform, yes, but also to transform. To lead with empathy, align with societal needs, and stay agile amidst constant change. It’s a tall order, but one that’s absolutely critical.
The Solution: Science-Backed Empathy in Action
This is where Innate Motion steps in. With a collective of psychologists, marketers, strategists, and cultural decoders, they craft impactful methodologies rooted in empathy. It’s not just about feeling good—it’s about using science and insight to create real, measurable growth. They combine human sense with business logic, helping leaders rise to the challenge and create change from within.
Project Impact: Sustainable Development Goals (SDGs) Linked to Innate Motion
- SDG 3: Good Health and Well-being
- SDG 5: Gender Equality
- SDG 8: Decent Work and Economic Growth
- SDG 10: Reduced Inequalities
- SDG 12: Responsible Consumption and Production
- SDG 17: Partnerships for the Goals
Why Innate Motion? The Meaning Behind the Name
“Innate” because curiosity about what moves people—and what moves business—is endless. “Motion” because staying in motion means staying in sync with the changes around us, between us, and within us. Together, they capture a dynamic approach to business humanization that’s always evolving, always adapting, and always focused on real growth.
