What is Searious Business?
Searious Business is a circular plastics company on a mission to put ZERO PLASTICS INTO OUR OCEAN. This impact-driven social enterprise delivers mind-shifting solutions for circular plastic use. They focus on moving away from virgin single-use plastic by helping businesses optimize product circularity and business models. Using tools like Life Cycle Assessment (LCA), Cost-Benefit Analysis (CBA), and their deep material and market knowledge, they enable companies to meet plastic reduction targets and comply with legislation. It’s all about creating systems that keep plastic in the economy and out of the environment.
Main Benefits and Key Achievements
Here’s what Searious Business has achieved with their clients in 2024 — pretty impressive stuff:
- 27,800 tonnes of plastic waste avoided
- 81,100 tonnes less CO2 emissions
- 61,000 kgs of plastics made recyclable
These numbers show just how powerful circular economy strategies can be when applied thoughtfully and effectively.
Innovating Reuse Systems
One of the coolest things about Searious Business is how they innovate reusable packaging models that are both economically and environmentally viable. They dig deep into what makes reuse systems successful — refining packaging design, using behavioral change tools, and fostering collaborations across sectors. Plus, they promote service pooling systems to boost impact. The goal? To create closed-loop systems where materials are retained and reused as much as possible, pushing products and packaging closer to full circularity.
Effective Recycling Strategies
Rethinking plastic use is at the heart of what they do. Searious Business acts like a one-stop shop for operationalizing circular ambitions. They redesign packaging, products, and even business models to make sustainability profitable. Beyond working with individual clients, they also partner with NGOs and governments on international projects aimed at systemic change. The idea is to keep plastic circulating in the economy rather than leaking into the environment — creating shared value for everyone involved.
Why It Matters for Our Ocean
Plastic pollution is a global crisis — threatening marine life, the environment, and human health. Imagine this: every minute, a garbage truck full of plastic waste leaks into our ocean. Searious Business is determined to stop plastic waste right at the source. By helping businesses embrace circular economy principles, they’re closing the tap on plastic pollution and working toward a future where ocean plastic is zero. It’s a big challenge, but with collective effort, it’s totally doable.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 14: Life Below Water
- SDG 17: Partnerships for the Goals
The Circular Economy Advantage for Businesses
The circular economy flips the traditional take-make-waste model on its head. Instead of resources being used once and thrown away, they stay in a perpetual loop — nothing becomes waste. This approach lets companies extract maximum value from their materials. In fact, 96% of CEOs believe the circular economy is crucial for their company’s future success. Searious Business understands that often it’s mindset, not technology, that’s the biggest barrier to making this shift. Changing how people think about plastic is just as important as the technical solutions.
