What is PARAFINA?
PARAFINA was born from a dream… a dream to change the world. For decades, people have enjoyed nature without really thinking about taking care of it, polluting the environment and putting the future at risk. But PARAFINA sees things differently. It all started back in 2012, during a trip by the ocean, when the founders reflected on how to create a project that could make a positive impact on both the planet and its people. Instead of seeing waste as a problem, they saw it as a solution — turning everyday objects like glasses into powerful tools for change. Founded in 2014, PARAFINA is an innovative eco-friendly eyewear brand that blends design and quality with a strong focus on education, especially for kids in Paraguay, inspiring new generations to care for the planet. The name itself comes from the imagination of those children involved in their social project, making the mission deeply personal and impactful.
The Main Benefit of Choosing PARAFINA
When you pick PARAFINA, you’re not just buying sunglasses — you’re joining a movement to see a better world. Here’s what makes them stand out:
- BCorp score of 111.2, proving their commitment to sustainability and social impact
- Glasses made from recycled and organic materials like PET plastic, tire rubber, and soda cans
- 5% of sales donated to school scholarships for children in Paraguay
- Triple impact measured through independent certifications like BCorp, INTERTEK, and BECOME
- Focus on ecological, fashionable, accessible, and quality eyewear
Upcycling at the Core
Upcycling isn’t just a buzzword at PARAFINA — it’s in their DNA. Instead of letting waste sit around, they transform it into something useful and stylish. Imagine turning discarded PET plastic or old tire rubber into sleek, durable sunglasses. It’s a creative way to give materials a second life, reducing pollution and waste while delivering products that don’t compromise on design or quality. This approach not only helps the environment but also challenges the fashion industry to rethink how products are made.
Education as a Foundation
Education is key to building a better future, and PARAFINA takes this seriously. They believe that raising awareness starts young, which is why part of their mission is to support education in Paraguay. By donating 5% of their sales to school scholarships, they help children gain access to learning opportunities that might otherwise be out of reach. This social commitment is a fundamental pillar of their philosophy, showing that sustainability isn’t just about the planet — it’s about people too.
Transparency and Continuous Improvement
PARAFINA doesn’t just talk the talk — they walk the walk. Their triple impact is measured and verified by independent certification partners, ensuring transparency and accountability. Certifications from BCorp, INTERTEK, and BECOME help them keep improving their processes and products. This commitment to openness means customers can trust that their purchase truly supports sustainable growth and social good. It’s a refreshing approach in an industry where greenwashing is all too common.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 4: Quality Education – through scholarships and educational support in Paraguay
- SDG 12: Responsible Consumption and Production – by using recycled materials and upcycling waste
- SDG 13: Climate Action – reducing environmental impact through sustainable manufacturing
- SDG 15: Life on Land – minimizing pollution and protecting ecosystems
- SDG 17: Partnerships for the Goals – collaborating with certification bodies and social projects
Why PARAFINA Matters
At its heart, PARAFINA is about changing perspectives — literally and figuratively. They want people to see the world differently, to recognize that even small choices, like the sunglasses you wear, can have a big impact. By combining style, sustainability, and social responsibility, PARAFINA offers more than just eyewear; they offer a chance to be part of something bigger. So, next time you think about sunglasses, think beyond fashion. Think about the planet, the people, and the power of change. Because with PARAFINA, you don’t just see better — you help make the world better.
