Swiss Eyewear Group: Crafting Quality Eyewear with a Global Vision
Swiss Eyewear Group is all about designing, manufacturing, and distributing eyewear that’s high-quality yet affordable. Founded in 2013 and based in Zürich, Switzerland, this company stands out as the first-ever global Swiss eyewear brand. Their mission? To make top-notch eyewear accessible to everyone, no matter where they are in the world. Today, their products reach over 90 countries, blending Swiss precision with worldwide style.
Main Benefits and Key Figures of Swiss Eyewear Group
Here’s a quick snapshot of what makes Swiss Eyewear Group tick:
- Founded in 2013 by five industry experts with 100+ years of combined experience
- Headquartered in Zürich, with a subsidiary in Varese, Italy
- Products distributed in over 90 countries and available through 45,000+ retailers
- INVU brand presence in the US, Asia, South East Asia, and Latin America
- Winner of the Swiss Export Award and finalist for the Swiss Economic Forum Award
- Launched sustainable eyewear collections made from recycled PET and bio acetate
- Introduced EKKIU, a bold eyewear line designed for Generation Z with eco-friendly materials
Excellence in Design and Engineering
Swiss Eyewear Group’s international team of designers, engineers, and marketing pros work together to push the boundaries of Swiss quality. Their glasses don’t just meet legendary Swiss standards—they exceed them. Thanks to certified manufacturing partners and strict quality control, every pair promises exceptional performance. Plus, their use of premium materials and cutting-edge polarizing lens technology means their eyewear meets and beats global sunglass standards. It’s Swiss engineering at its finest, delivering clarity and durability in every frame.
Private Label Services: Tailored Eyewear Solutions
One of the coolest things about Swiss Eyewear Group? Their private label services. They create tailor-made eyewear collections that fit the unique needs of clients worldwide. Whether it’s a single model for a client incentive or a full-blown collection, they design based on target groups, price points, and margin requirements. Their clientele includes optical chains, high-end department stores, and sports retailers. So, if you want eyewear that’s truly yours, these guys have got it covered.
The Journey So Far: Milestones and Growth
Since its founding in 2013, Swiss Eyewear Group has been on an impressive journey:
- 2013: Company founded in Zurich by five experts with a fresh, innovative structure
- 2014: Italian subsidiary launched in Varese, successfully introducing INVU to Italy
- 2015: Moved to a new Zurich HQ, expanded into the US market via Europa Eyewear
- 2016: Won Swiss Export Award and was a finalist for the Swiss Economic Forum Award
- 2017: Expanded INVU’s reach to Asia, South East Asia, and Latin America, with 15,000+ retail partners
- 2018: Added optical frames to the INVU portfolio and launched innovative point-of-sale displays
- 2020: Responded to COVID-19 by launching safety glasses for first responders and organizations
- 2021: Celebrated 10 million INVU customers and launched sustainable eyewear collections
- 2024: Introduced EKKIU, a daring, eco-friendly eyewear line for Generation Z
Swiss Eyewear Group’s Impact on Sustainability and Innovation
- SDG 3: Good Health and Well-being – by providing safety glasses during the COVID-19 pandemic
- SDG 9: Industry, Innovation, and Infrastructure – through cutting-edge lens technology and design
- SDG 12: Responsible Consumption and Production – with sustainable eyewear collections using recycled materials
- SDG 13: Climate Action – by crafting eco-friendly products like the EKKIU collection
- SDG 17: Partnerships for the Goals – collaborating globally with manufacturers, retailers, and organizations
Looking Ahead: The Future of Swiss Eyewear Group
Swiss Eyewear Group continues to innovate and expand, staying at the forefront of fashion and technology. Their multicultural team, spread across the globe, keeps a finger on the pulse of the latest trends and optical advancements. With a commitment to quality, sustainability, and customer satisfaction, they’re not just making eyewear—they’re shaping the future of how people see the world. And honestly, that’s pretty exciting.
